Digiday | How Third-party Sellers Navigate Amazon’s Marketplace

Embrace Amazon

Unlike a traditional retailer, Amazon isn’t competing on the brands and sellers it can court; they dictate a seller’s strategy. No matter how much Amazon makes sellers squirm, they’re not taking their business elsewhere, at least not as long as they’re still profiting through the marketplace. Amazon takes 15 percent commission for third-party sales, but…

Read More

Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control

Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s…

Read More