E-commerce Strategy: Where to Play & How to Win

WHICH RETAIL CHANNEL(S) SHOULD YOU SELL ON? The marketplace(s) that you select to launch on should be determined by the category or product, and the region/country that you are planning to sell in. Each channel is unique, and each channel requires different operational considerations and strategies — you may not have the organizational bandwidth to…

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Cyber Monday 2019 Tips and Tricks for Amazon

Cyber Monday is undoubtedly one of the largest online shopping days of the year in the U.S., with sales totaling $7.9 billion in 2018. Amazon sold more than 18 million toys and 12 million fashion items on Black Friday and Cyber Monday combined. Out-of-stock levels were 2.3% on Cyber Monday, up from a season average of 2.1%,…

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Amazon Rolls Out New Sold By Amazon (SBA) Program

COVID-19 Amazon Updates

Amazon Rolls Out New Sold By Amazon (SBA) Program Last week, Amazon invited third-party vendors to participate in their new pricing program, Sold by Amazon (SBA). Vendors who chose to use the new program will be giving Amazon permission to adjust their product prices competitively on the platform. ‍ Vendors who choose to participate in…

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4 Ways to Improve Your A+ Content on Amazon

Creative content can be crucial for setting brands apart from competition. It is the first glance of what a company stands for and can convey product-specific information to help the consumer better understand features and usability prior to purchase. On Amazon, this below-the-fold enhanced feature is referred to as A+ Content. This feature allows for…

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