To rebrand or not to rebrand… that is the question

Your brand may be considering changing the color of your labels, branding mark on your jeans, or possibly new packaging. Sometimes the slight changes that you make frequently in stores may present different and unique challenges online. In a traditional brick and mortar environment, retailers that are transitioning to new labels or product packaging will typically…

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Gear Up For Tax Season!

If you are like most people, thinking about tax paperwork may fill you with dread.  For online sellers on marketplaces like Amazon, Walmart.com, and even your own e-commerce sites, calculating and filing sales tax can be overwhelming. This article provides some basic tips to help you start to tackle your sales taxes for your digital…

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Amazon B2B: Everything Your Business Needs to Know

Amazon Business can prove to be a fruitful alternative platform to sell your large, bulk quantities of products on. The B2B platform has a few additional functionalities that are not available through dot-com, so our HINGE GLOBAL experts have put together everything you need to know about Amazon B2B.

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Track Your Competition Using Our Brand Share Tracking Report

Our customizable Competitive Brand Share Tracking Report tracks dollar sales, dollar share, pricing, reviews, and number of reviews for all the top selling SKUs in any given category on Amazon. We look at these metrics on an ongoing basis and the trends over time. In this tutorial HINGE GLOBAL’s Head of Research & Data Analytics, Kathy Cummins, reviews…

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Track Amazon Business Performance Like Never Before

Do you want to be able to quickly see your trended Amazon business results week-over-week, month-over-month, and versus last year? Are you frustrated with how cumbersome it is to line up your Amazon business results with your AMS marketing/advertising activities? We can help! Due to the positive feedback from our clients, HINGE GLOBAL has decided to offer…

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New Feature on Amazon: Request a Review

Amazon has released a new feature for sellers on Amazon marketplace for product reviews. Sellers can use this feature to request reviews once per order between 4 and 30 days after the date the order has been delivered. This limited time frame is to ensure that shoppers receive relevant, recent review requests and in turn, give…

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Boost Your Conversion Rates with Creative Content

The average product conversion rate on Amazon is 9.5%*. Are your product listings above or below the average rate? Best-in-class creative content helps your item standout and boosts your conversion rate, which can drive higher sales. Did you know that some break-through creative content can generate conversion rates of 50% or more? Amazon allows short videos to…

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Why E-Commerce Expertise Matters

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE. There is a global shortage in e-commerce talent and there is no degree program specifically for “e-commerce.” This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels,…

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