The Amazon DSP enables sellers to target new and existing customers both on and off Amazon. This helps expand brand awareness and improve relevance with a single view. The DSP platform allows clients to programmatically reach their audiences across both Amazon-owned sites and apps like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.
HOW HINGE-AMAZON DSP WORKS
As a partner with Amazon DSP, HINGE COMMERCE has our own direct access to the DSP. This enables us to provide the full range of Amazon DSP inventory (in addition to Amazon’s standard ad platforms). HINGE COMMERCE can develop your DSP strategy, launch the programs, and manage the service for multi-channel and multi-platform campaigns. This advertising can support a wide variety of goals, including:
- Targeting audiences that have already visited your product page by re-marketing to them on Amazon (where they may be closer to making a purchase decision), or
- Driving brand awareness by reaching customers outside of Amazon with video content that introduces them to your brand and top products.
Whether your goal is to build awareness, drive consideration or drive purchases, Amazon DSP offers the perfect vehicle. Reach out to us to see how HINGE COMMERCE can help you set up and execute your Amazon DSP.
