The Amazon DSP enables sellers to target new and existing customers both on and off Amazon. This helps expand brand awareness and improve relevance with a single view. The DSP platform allows clients to programmatically reach their audiences across both Amazon-owned sites and apps like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.
WE ENABLE ACCESS TO AMAZON DSP AT A SIGNIFICANTLY LOWER PRICE
As a partner with Amazon DSP, HINGE GLOBAL has our own direct access to the DSP. This enables us to provide the full range of Amazon DSP inventory (in addition to Amazon’s standard ad platforms). Brands that run Amazon DSP through the Amazon Media Group will spend a minimum investment of $35,000. However, brands leveraging HINGE GLOBAL for Amazon DSP will have all of the benefits of Amazon’s DSP options at a lower initial investment.
HOW HINGE-AMAZON DSP WORKS
HINGE GLOBAL can develop your DSP strategy, launch the programs, and manage the service for multi-channel and multi-platform campaigns. This advertising can support a wide variety of goals, including:
- Targeting audiences that have already visited your product page by re-marketing to them on Amazon (where they may be closer to making a purchase decision), or
- Driving brand awareness by reaching customers outside of Amazon with video content that introduces them to your brand and top products.
Whether your goal is to build awareness, drive consideration or drive purchases, Amazon DSP offers the perfect vehicle. Reach out to us to see how HINGE GLOBAL can help you set up and execute your Amazon DSP.
Don't forget to share this post!