Black Friday + Cyber Monday 2019 Successes

Black Friday and Cyber Monday deals fruitful results on Amazon this year. The secret to success on this e-commerce holiday weekend is having an expert team in place.

December 5, 2019 - By HINGE GLOBAL Operations Team


Cyber Monday 2019 was the biggest shopping day in Amazon’s history. The e-commerce holiday overall spiked up 17% over last year, bringing in an estimated $9.2 billion in sales, according to Adobe Analytics and mobile shopping accounted for 33% of those sales.

While these figures are staggering, HINGE GLOBAL is very proud of the fact that we helped our clients out-perform the average business on Amazon!  Here are just a few examples of our many successes:

Athletic apparel & footwear distributor:

We helped them increase sales by  40% on Black Friday 2019 vs. 2018, resulting in +70% volume increase for November vs. year ago.. On Cyber Monday, we helped grow their sales by more than 100% vs. 2018.

Global confectionery brand:

We helped drive a 53% in sales volume on Black Friday vs. year ago, and 156% volume increase on Cyber Monday vs. 2018.

Energy drink line:

We drove a 62% increase over BFCM last year, and a 7.65X return on advertising spending  through the weekend.

Global cosmetics brand: 

We enabled a +23% growth on Black Friday/Cyber Monday vs. 2018, and delivered +21% sales vs. 2019’s Prime Day event.

Pet accessories:

We achieved the highest single-day sales, representing a 608% year-over-year increase vs. Black Friday 2018!

How did we do all this?
The secret to success on “Thanksgiving 5” (Black Friday through Cyber Monday) is having rigorous inventory management, careful promotion strategies and a real-time marketing / paid search bidding process.

Interested in learning more about how we can help your brand experience e-commerce success? Contact us HERE. 

Recommended Articles

Black Friday Cyber Monday 2021 shopping sale concept with sign and percent symbol on hanged tags isolated on white background
In the NewsHINGE-WorthyE-Comm Insights

How we delivered +57% sales growth over Black Friday/Cyber Monday 2021 vs. 2020

Online sales during Black Friday/Cyber Monday 2021 (BFCM) experienced a 1.4% decline versus last year, according to Adobe Digital Insights.  Many ...
Read More
Note from our CEO
HINGE-WorthyNote from our CEO

Note From Fred – September 2021

If there's one thing I've learned over the past two years, it is that constant change is the new normal.  We ...
Read More
HINGE-WorthyE-Comm Insights

Breaking News: Amazon Limiting Storage Capacity by 30-40%

This is a macro-level event happening across Amazon.  We are hearing feedback from numerous sellers about storage capacity being reduced ...
Read More