Black Friday + Cyber Monday 2019 Successes
Black Friday and Cyber Monday deals fruitful results on Amazon this year. The secret to success on this e-commerce holiday weekend is having an expert team in place.
December 5, 2019 - By HINGE GLOBAL Operations Team
Cyber Monday 2019 was the biggest shopping day in Amazon’s history. The e-commerce holiday overall spiked up 17% over last year, bringing in an estimated $9.2 billion in sales, according to Adobe Analytics and mobile shopping accounted for 33% of those sales.
While these figures are staggering, HINGE GLOBAL is very proud of the fact that we helped our clients out-perform the average business on Amazon! Here are just a few examples of our many successes:
Athletic apparel & footwear distributor:
We helped them increase sales by 40% on Black Friday 2019 vs. 2018, resulting in +70% volume increase for November vs. year ago.. On Cyber Monday, we helped grow their sales by more than 100% vs. 2018.
Global confectionery brand:
We helped drive a 53% in sales volume on Black Friday vs. year ago, and 156% volume increase on Cyber Monday vs. 2018.
Energy drink line:
We drove a 62% increase over BFCM last year, and a 7.65X return on advertising spending through the weekend.
Global cosmetics brand:
We enabled a +23% growth on Black Friday/Cyber Monday vs. 2018, and delivered +21% sales vs. 2019’s Prime Day event.
We achieved the highest single-day sales, representing a 608% year-over-year increase vs. Black Friday 2018!
How did we do all this?
The secret to success on “Thanksgiving 5” (Black Friday through Cyber Monday) is having rigorous inventory management, careful promotion strategies and a real-time marketing / paid search bidding process.