Q. Tell us a little bit about yourself.
I started in e-commerce over 10 years ago. It happened by accident! I was working in licensing, partnering with licensors to get their designs approved. My company asked me to take on e-commerce as a side project, and that side project turned into a full career and passion. I’ve gone on from e-commerce apparel to then working for a development company that helped to build Magento sites. I’ve been at HINGE for over 3 years. I love working in e-commerce because it is challenging. My philosophy is that in all things in life, you have to look at changes and challenges as positives, and not let them frustrate you.
Q. What motivates you to wake up and go to work every day?
I’m kind of a nerd about e-commerce marketplaces. I’ve been working with Amazon for a long time, and I’ve learned some tricks of the trade, so some changes they make are easy to address. However, when COVID hit, it resulted in unprecedented amounts of change at Amazon. My team at HINGE now has a deeper level of skills under their belts because they’ve run the gauntlet!
Q. You work with a huge range of companies – some are current sellers on Amazon, and others who are new to the marketplace. What is the one piece of advice you would give new sellers?
My biggest advice is to jump in with both feet – don’t just “dabble” with selling on Amazon. You have to be 100% behind it and have the DTC mindset going into it. This is because you need to allocate enough inventory, and advertising spending, to generate the kind of results you want. If you don’t do this, you are just going to get lackluster results.
Q. …And what is the one piece of advice you have for existing sellers?
Existing sellers need to stay relevant in the category. Amazon is always expanding and new brands are being introduced. To keep up, always maintain your account health (inventory by channel, weekly demand planning), and ensure that your listings are correct and compliant. You should update your copy periodically to ensure it is relevant and reflect the evolving competitive set. You should pay attention to reimbursements, erroneous fees, and lost inventory – all these matter because they will eat into your bottom line.
Q. What is something that few people know about you?
I played four instruments growing up: the piano, the trumpet, the saxophone, and the clarinet. Also, I have a degree in graphic design and a minor in holocaust literature. I have a real passion for history – every person’s story is different.
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