Michael is a Marketplace Consultant at HINGE GLOBAL. He has a proven track record for helping businesses find solutions that will solve their biggest e-commerce challenges. Additionally, Michael is an exceptional connector (to use Malcolm Gladwell’s term), so he has a unique knack for introducing people or companies to other companies, enabling them to forge mutually-beneficial partnerships.
Q. Can you tell us a little bit about yourself?
A. I am from Buffalo NY. I lived in Cincinnati for 6 years, but I recently moved to Chicago. Being a Buffalo native, the Chicago winter weather doesn’t scare me. I will forever be a Buffalo Bills fan. Let’s go, Buffalo!
Q. What is your favorite part of working at HINGE GLOBAL?
A. I love the industry. There is never a dull moment in e-commerce – the business is constantly changing and it touches all sectors. Of course, I love the culture, people and work environment at HINGE. I’ve made some great friends here and I learn from my teammates every day.
Q. You talk to companies about their e-commerce challenges every day. What is a common issue that you come across?
A. Companies often don’t think about the return on investment for e-commerce advertising in the right way. I recently read that traditional marketing generates an average of $109 for every $100 spent (or a 9% ROI). Online advertising and paid social media generates $218 returned for every $100 spent (or a 118% return). But HINGE’s average return for Amazon on-platform advertising is $620 sales for every $100 spent (or a 520% return). Because this return rate is so high, brands are leaving money on the table if they aren’t shifting more of their budget to their e-commerce channels like Amazon and Walmart.com. The majority of brands that I engage with lack the necessary investment in resources, technology, and marketing for their e-commerce business to be successful. I often see brands that are hesitant to invest dollars outside of their historical sales channels or in resources to build a robust e-commerce strategy.
Q. When you aren’t working or watching your beloved Bills, what are you doing in your spare time?
A. I love playing all kinds of sports, especially basketball and golf. During covid, I’ve been getting better at working out from home. And I still love watching Curb Your Enthusiasm and Game of Thrones.
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