Employee Spotlight: Michael Keenehan

Michael is a Marketplace Consultant at HINGE GLOBAL.  He has a proven track record for helping businesses find solutions that will solve their biggest e-commerce challenges.  Additionally, Michael is an exceptional connector (to use Malcolm Gladwell’s term), so he has a unique knack for introducing people or companies to other companies, enabling them to forge mutually-beneficial partnerships.

Q.  Can you tell us a little bit about yourself?

A. I am from Buffalo NY.  I lived in Cincinnati for 6 years, but I recently moved to Chicago.  Being a Buffalo native, the Chicago winter weather doesn’t scare me.  I will forever be a Buffalo Bills fan.  Let’s go, Buffalo!

 Q. What is your favorite part of working at HINGE GLOBAL?

A. I love the industry.  There is never a dull moment in e-commerce – the business is constantly changing and it touches all sectors.  Of course, I love the culture, people and work environment at HINGE.  I’ve made some great friends here and I learn from my teammates every day.

Q. You talk to companies about their e-commerce challenges every day.  What is a common issue that you come across?  

A. Companies often don’t think about the return on investment for e-commerce advertising in the right way.  I recently read that traditional marketing generates an average of $109 for every $100 spent (or a 9% ROI).  Online advertising and paid social media generates $218 returned for every $100 spent (or a 118% return).  But HINGE’s average return for Amazon on-platform advertising is $620 sales for every $100 spent (or a 520% return).  Because this return rate is so high, brands are leaving money on the table if they aren’t shifting more of their budget to their e-commerce channels like Amazon and Walmart.com. The majority of brands that I engage with lack the necessary investment in resources, technology, and marketing for their e-commerce business to be successful. I often see brands that are hesitant to invest dollars outside of their historical sales channels or in resources to build a robust e-commerce strategy.

Q. When you aren’t working or watching your beloved Bills, what are you doing in your spare time?

A. I love playing all kinds of sports, especially basketball and golf.  During covid, I’ve been getting better at working out from home. And I still love watching Curb Your Enthusiasm and Game of Thrones.