The Grocery & Gourmet Food category is gated in the Amazon marketplace. With the growth of the grocery category still on the rise, here's how to get a piece of the pie.
There are hundreds of categories on Amazon, but not all are created equal. The Grocery & Gourmet Food category is one of those areas in the Amazon marketplace. With the growth rate of Amazon’s grocery category still on the rise, we wanted review the requirements for any sellers interested in getting a piece of the pie.
Legal requirements on behalf of the FDA affect which food products can be sold on Amazon, leading to a section of the marketplace where restricted categories exist; also known as “gated categories.” It is important to understand that these requirements are not put in place to inconvenience vendors, but rather to protect customers’ health and vendors from legal consequences. When it comes down to it, Amazon is all about customer experience. They want their shoppers to browse and buy with confidence, and the surest way is through requiring sellers to meet predetermined standards and qualifications.
From packaging and labeling to shipment dates, there’s an extensive list of requirements that sellers in the Grocery and Gourmet Foods category must adhere to. Below is the guideline list pulled from Amazon.
Category Requirements for Grocery & Gourmet Food:
Once these criteria are met, sellers must prove their business is legal and sustainable by providing three examples of their product or commercial invoices. Sellers are also required to provide any additional information Amazon may request, though they will specify what they need while moving through the approval process. Having the correct documents in line will only help speed up the process and make it as seamless as possible.
Amazon doesn’t have restricted categories to make things more complicated for sellers. The path to getting your products “ungated” is to ensure the safety of the consumers and prove that Amazon is a trustworthy platform to buy from. This set of standards will not only approve merchants to sell in gated categories but will also expand inventory opportunities for Amazon sellers. Sellers shouldn’t avoid gated categories just because it requires extra steps. Instead, they should see it as an opportunity to expand inventory opportunities and compete in a field where the competition is immediately reduced due to the sole reason that there are fewer sellers in restricted categories.
Still have questions? Get answers from our Amazon experts here.
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