HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf
Enhanced Content (aka Rich Media, A+ Content) drives conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites. HINGE Content Accelerator can help publish your rich media content to your retailer sites.
September 14, 2020 - By HINGE GLOBAL
E-commerce sellers know that enhanced content (aka rich media) increases conversion rates by an average of 10%. However, brands cannot upload enhanced content directly to most retail e-commerce sites like Target.com or Walmart.com — you have to use a third-party Connected Content Partner like Salsify.
Introducing HINGE Content Accelerator
HINGE Content Accelerator enables brands to leverage HINGE GLOBAL’s Salsify instance to upload enhanced content to your e-commerce retail sites. This service allows you to upload your digital Enhanced Content (aka “Rich Media”) to e-commerce retail sites such as Walmart.com, Target.com, Lowes.com, Petco.com, Petsmart.com, Shopify, and more. HINGE GLOBAL provides this service at a fraction of the cost of other third-party integrators, and it takes as little as two business days for us to upload your final content.
HINGE’s Content Accelerator will allow you to have all of your product detail pages optimized with conversion-increasing Enhanced Content, across all your top e-commerce channels, quickly and inexpensively. Brands also have the option to leverage HINGE GLOBAL’s industry-leading design services to create the content. Every retail site has unique specifications and formatting required. With HINGE Content Accelerator, we ensure that your content is optimized for all of the retail sites that you are using. This way, you can maximize the sales lift from a single piece of rich media across your channels.
How HINGE Content Accelerator works:
- HINGE GLOBAL and the Brand connect to align on digital content needs, desired frequency of updates, and the channels for syndication
- The Brand sends HINGE GLOBAL their digital assets or elects to have HINGE GLOBAL create digital assets on their behalf.
- HINGE GLOBAL uploads finalized Enhanced Content onto the Salsify platform. This content can then be published to sites such as Target.com, Walmart.com, Amazon, Petco.com, Petsmart.com, Shopify, and more.
“HINGE GLOBAL made the content creation and upload process on Salsify seamless! Their team did a great job of researching 8 of our brands, building out compelling Enhanced Content pages that increase conversion, and they worked to ensure that the content met the requirements for multiple online channels. We look forward to adding additional Enhanced Content pages and optimized copy with HINGE GLOBAL in the future.”
– Bimbo Bakeries USA