Note From Fred: December 2021

December 3, 2021 - By Fred Killingsworth

Note from our CEO


Happy Holidays To Our Clients, Partners, Friends, & Family

I hope you had a wonderful Thanksgiving and a successful Turkey-5 (Black Friday/Cyber Monday).  Our team is heading into the home stretch, and we are thinking about what’s in store for 2022.

I am so proud of our incredible BFCM results this year. Despite the fact that online sales for the Cyber-5 long weekend overall dropped by -1.4% vs. last year, our clients’ sales grew an average of +57%.  The secret to our success:  having a deep bench of eCommerce experts, careful planning, and diligent execution.  This might sound simple, but you all know it’s not.

Our client, Marc Michalski, from BioSteel Sports said it well:  “We are blown away by the success of our Black Friday Cyber Monday event.  The team at HINGE GLOBAL has been an incredible partner, making sure that our business was well positioned for the holiday season months in advance.  Then, in the weeks and days leading up to BFCM, they worked hard to ensure advertising, promotions, content, and fulfillment strategies were all in place. Thank you to the whole team.  We look forward to finishing the year strong, and then looking for new opportunities in 2022!”

 

Let Me Share Some Mind-Blowing Statistics With You

Did you know that the number of listing policy changes by eCommerce retailers has doubled in 2021 vs. 2020?  If your brand only sells on Amazon, Walmart, and Target, you were faced with 355 additional policy changes to contend with in 2021 compared with last year.

In short, if eCommerce feels like it has gotten more complicated, it is because it has.  It is simply not possible to maintain an omni-channel eCommerce business with manual processes anymore. That’s why so many brands have embraced our TurnKey Content solution (which we offer in partnership with Salsify).  We make sure you have the best digital content, and then we manage the uploading and publishing to all of your eCommerce sites from a single platform, complying with all the regulations and formatting requirements.

 

Looking Into Next Year

The key to driving profitable growth will be to ensure efficient management of your multi-channel digital commerce. Our three core services to enable efficient multi-channel growth are:

  • Centralized fulfillment solutions for all your eCommerce sites
  • Digital content creation and syndication for all your eCommerce sites
  • Hinge Axis, our breakthrough eCommerce software that streamlines Amazon Seller Central and Vendor Central management, but will soon span Walmart.com as well.

 

I wish you all a very Happy New Year.

As always, reach out anytime.

 

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