Walmart Expands Its eCommerce Marketplace to More Small Businesses

Walmart Marketplace is joining forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to their sellers.

July 17, 2020 - By Jeff Clementz, Vice President, Walmart Marketplace

walmart


For years, building an eCommerce Marketplace customers trust has been a priority for our business. That’s why we are joining forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to their sellers. As our CEO Doug McMillon recently said, competition is good in the retail business, and we want more retailers not fewer.

The U.S. eCommerce business grew 74% in total last quarter, and growth in marketplace outpaced the overall business even as first-party sales were strong. As we launch this integration with Shopify, we are focused on U.S.-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations.

We’re excited to be able offer customers an expanded assortment while also giving small businesses access to the surging traffic on Walmart.com. Shopify powers a dynamic portfolio of third-party sellers who are interested in growing their business through new, trusted channels. This integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com, which gives Walmart customers access to a broader assortment.

Growing our Marketplace is a strategic priority, and we are going to be smart as we grow. We will start integrating new sellers now and expect to add 1,200 Shopify sellers this year. Shopify has a long history of helping small businesses leverage scale, and we’re proud to be part of the solution that is helping customers and other retailers.

If you’re a seller interested in joining our Marketplace, you can learn more here or download the Walmart app on the Shopify App store.

You can read the original article in its entirety here.

Recommended Articles

Amazon Performance
Best PracticesE-Comm Insights

Amazon Customer Experience Metrics

Amazon has released a new set of Customer Experience Metrics on Seller Central in the United States.  The dashboard can ...
Read More
Best PracticesE-Comm Insights

A Detailed Guide on How To Recover Amazon Reimbursements

According to Jungle Scout’s 2022 State of the Amazon Seller Report, 68% of Amazon sellers use FBA to fulfill all of their ...
Read More
Amazon Experts
In the NewsE-Comm Insights

Amazon News: More Increases to FBA Fees

For Amazon sellers using Fulfillment By Amazon (FBA):  starting April 28, 2022, a 5% fuel and inflation surcharge will be ...
Read More