Blog Posts
Why Amazon Is Critical To Drive College Licensing Revenue
Now more than ever, consumers are relying on Amazon to meet their shopping needs in a post-COVID world. To help drive revenue, university licensing programs should improve their schools’ Amazon presence by creating a college-branded Amazon Storefront, and work with their licensees to improve product listing quality. The Impact of COVID-19 on College Licensing Revenue…
Read MoreWhy Amazon is the Perfect Channel for New Product Launches
New product launches in brick and mortar retail are hard, slow, and expensive. Amazon enables companies to get real-world learnings at a fraction of the cost of a traditional launch.
Read MoreUS Amazon Seller Profiles will be available Sept 1
Starting Sept 1, it will be easier to monitor and manage unauthorized third-party sellers. All sellers will be required to include their name and address in their seller profile.
Read MoreUnmasking Face Masks
We’ve heard it from the CDC, the WHO, various State Departments of Health, and even the cast of Hamilton: wearing a face covering or mask helps slow the spread of the coronavirus. Numerous sellers and manufacturers have approached HINGE GLOBAL expressing interest in selling face coverings or masks on Amazon. This article shares our market analysis of face masks on US Amazon, and shares recommendations.
Read MoreIntroducing Product Bundles for Brand Owners using Amazon FBA
Introducing Virtual Product Bundles on Amazon for Brand owners with FBA in the US. Brand owners with Amazon FBA are now able to create virtual product bundles of 2-5 items. Brands no longer need a new listing/UPC to bundle individual ASINs.
Read MoreMaximizing Margins in E-Commerce
The short answer is that to maximize your margins in e-commerce, you cannot simply throw products online.
Read MoreEmployee Spotlight: Kaci Stuck
GET HINGE’D! Employee spotlight on Kaci Stuck, Sr. Strategic Account Manager.
Read MoreHow to Win at Organic Search
Do you know how to win in organic search? This is key for a successful product listing.
Read MoreExpanded list of Personal Safety & Household products with special requirements
Out of concern for customer safety related to the COVID-19 pandemic, Amazon has added more products to the list of personal safety and household products. These items are held to higher requirements due to COVID-19. Previously, the list had included face masks, hand sanitizer, sanitary gloves, and Personal Protective Equipment (PPE). As of this week,…
Read MoreUpdates about Amazon Prime Day 2020
It is hard to believe, but AMAZON PRIME DAY is coming up in just a few months. The deadline to submit Lightning Deal recommendations to Amazon is June 5.
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