Wirecutter: Welcome to the Era of Fake Products

Counterfeit products sold online are on the rise and sellers of these fake goods are becoming more sophisticated. It can be hard to discern counterfeit items from the real ones. This article shares tips for online shoppers to protect themselves, as well as steps for how brands can defend against counterfeits.

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Hinge Global Helps Chair the 2019 Digital Food & Beverage Trade Show

Join the Hinge Global team in Austin TX on July 15-17 for the Digital Food & Beverage Trade Show! This 3-day event involves 450+ digital marketing and e-commerce leaders from the most disruptive companies in food and beverage, to discuss e-commerce and digital marketing best practices. Every flavor of the industry will be represented – retailers,…

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Former Amazon Leader Joins Hinge Global as President and COO

CINCINNATI, April 16, 2019 /PRNewswire/ — Hinge Global announced today that Dean Seifert joined as President and COO.  As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and…

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Digiday | Amazon Rolls Out Customer Demographic Analytics for Third-Party Sellers

In accordance with the newly launched Amazon Brand Analytics, Amazon is offering free customer information to third-party sellers through Seller Central. These statistics could list anything from customer age and income, to popular search terms for comparable products. Currently, the program is only offered through Amazon Brand Analytics to select sellers with Brand Registry. “I…

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Digiday | Amazon is attempting to court an untapped customer base

Different from Amazon’s target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. ‍ “The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different…

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Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control

Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s…

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