Digiday | Amazon is attempting to court an untapped customer base

Different from Amazon’s target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. ‍ “The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different…

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Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control

Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s…

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