News Articles
Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control
Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s…
Read MoreBusiness Insider | The Key For Retailers to Win the War Against Amazon is to Embrace It
If you can’t beat them, join them. That’s the drum that Fred Killingsworth is beating as he weighs in how retailers can counter the Amazon threat. Killingsworth is the CEO of Hinge, an agency that helps companies manage and grow their brand on Amazon. “Going on Amazon generates a broader audience and increases your revenue…
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