News Articles
Digiday | Amazon is attempting to court an untapped customer base
Different from Amazon’s target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. “The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different…
Read MoreDigiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers
Third-party marketplace traction is picking up on Amazon thanks to more awareness and education on the selling model. There are networks of resources for small-business owners, big brands and resellers alike that explain how to get started selling on Amazon, and how to turn a profit doing so, by updating logistical changes to the marketplace…
Read MoreDigiday | How a Consolidated Marketplace Helps Amazon Assert More Control
Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s…
Read MoreBusiness Insider | The Key For Retailers to Win the War Against Amazon is to Embrace It
If you can’t beat them, join them. That’s the drum that Fred Killingsworth is beating as he weighs in how retailers can counter the Amazon threat. Killingsworth is the CEO of Hinge, an agency that helps companies manage and grow their brand on Amazon. “Going on Amazon generates a broader audience and increases your revenue…
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