News Articles Archives - Page 2 of 2

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April 16, 2019

Former Amazon Leader Joins Hinge Global as President and COO

CINCINNATI , April 16, 2019 /PRNewswire/ -- Hinge Global announced today that Dean Seifert joined as President and COO. As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Seifert was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia . He also led Amazon's Dash Replenishment program within the Alexa organization, working with consumer electronics and appliance manufacturers to integrate automatic replenishment into internet-of-things (IoT) devices. "Dean has…

April 16, 2019 Hinge Commerce

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April 10, 2019

Digiday | Amazon Rolls Out Customer Demographic Analytics for Third-Party Sellers

In accordance with the newly launched Amazon Brand Analytics, Amazon is offering free customer information to third-party sellers through Seller Central. These statistics could list anything from customer age and income, to popular search terms for comparable products. Currently, the program is only offered through Amazon Brand Analytics to select sellers with Brand Registry. “I don’t know if I would characterize it as a win — it’s an incentive for larger sellers to move to Seller Central,” said Fred Killingsworth, CEO of Amazon-specialized agency Hinge, who added that moving more sellers to Seller Central lets Amazon divert resources from seller relationships within Vendor Central. “Amazon is a tech platform; the vendor relationship requires a lot more humans to be involved in…

April 10, 2019 Hinge Commerce

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March 18, 2019

Digiday | Amazon is attempting to court an untapped customer base

Different from Amazon's target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. ‍ "The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different from Amazon’s historical demographic," said Fred Killingsworth, CEO of e-commerce consultancy Hinge and a former Amazon employee. "The majority of folks that are buying things on EBT are redeeming government benefits at Walmart; it’s about being able to reach that untapped market." ‍ To read the article in its entirety, click here. ‍

March 18, 2019 Hinge Commerce

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January 31, 2019

Digiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers

Third-party marketplace traction is picking up on Amazon thanks to more awareness and education on the selling model. There are networks of resources for small-business owners, big brands and resellers alike that explain how to get started selling on Amazon, and how to turn a profit doing so, by updating logistical changes to the marketplace and sharing tips and tricks. When retail middlemen fall out of fashion, even Amazon has to switch gears. ‍ Last year, Amazon pulled vendor managers off of all wholesale accounts that were doing less than $10 million a year in sales. And in Feb. 2018, it launched its Marketplace Growth program, which assigns a strategic account manager on Amazon’s team to help sellers navigate changes to the marketplace…

January 31, 2019 Hinge Commerce

Person holding a smartphone with an e-commerce website on the screen, credit card in hand, indicating online shopping.

December 3, 2018

Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control

Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s a good thing. Though this poses a great opportunity for brands selling big ticket products, smaller, more niche brands aren't as excited for the deal. ‍ “Given the vast issues with brand authority and control of unauthorized sellers, unifying it on one platform would make it easier to manage and mitigate the brand challenges to eliminate knockoff product,” said Killingsworth. ‍ To read the article in its entirety, click here…

December 3, 2018 Hinge Commerce

February 23, 2018

Business Insider | The Key For Retailers to Win the War Against Amazon is to Embrace It

If you can't beat them, join them. That's the drum that Fred Killingsworth is beating as he weighs in how retailers can counter the Amazon threat. Killingsworth is the CEO of Hinge, an agency that helps companies manage and grow their brand on Amazon. ‍ "Going on Amazon generates a broader audience and increases your revenue with that," he told Markets Insider. "You can reach a whole other consumer set and deliver that same message of expertise with great content." ‍ To read the article in its entirety, click here.

February 23, 2018 Hinge Commerce