featured partner: salsify
WHO IS SALSIFY?
The Salsify Product Experience Management (PXM) platform empowers brands to win on the digital shelf by delivering consistent and engaging product experiences — wherever your customers shop. Our integrated platform empowers you to drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Many of the world’s biggest brands, including Coca-Cola, Bosch, Rawlings, GSK, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf.
Our PXM platform helps brands improve business agility, achieve faster time to market, and increase sales and market share through our continually expanding range of capabilities, including:
Product Information Management (PIM):
Manage your product information and optimize it for success across every channel — without sacrificing security or control.
Digital Asset Management (DAM)
Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion. Syndication: Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Global Data Synchronization Network (GDSN) Data Pool
Manage and syndicate all of your product data, both operational data and marketing content, in one centralized platform.
Create and send below-the-fold product details to your key retailers, quickly and at scale across your entire product catalog.
Get Your Enhanced Content Uploaded to Retailer eCommerce Sites Quickly and Inexpensively
Enhanced content (also known as Rich Media on Target.com, A+
Content on Amazon, and Enhanced Content on Walmart.com)
drives engagement and conversion on the digital shelf. Although
this rich media sits below the fold, it is often positioned just above
consumer reviews and ratings.
As a result, rich media increases conversion rates by an average
Brands also have the option to leverage HINGE GLOBAL's
industry-leading design services to create the content. Every
retail site has unique specifications and formatting required. With
HINGE Content Accelerator, we ensure that your content is
optimized for all of the retail sites that you are using. This way,
you can maximize the sales lift from a single piece of rich media
across your channels.