Multi-eChannel Content Syndication

Walmart.com and Target.com now mandate the use of Enhanced Content (Rich Media) for listings on their e-commerce sites. There are penalties for brands that don’t have Enhanced Content. These penalties include monetary fees per SKU, the lowering of sales rank, and even listing suppression.

Brands need an approved Content Connector Partner for upload. HINGE GLOBAL can be that partner! HINGE partners with Salsify to upload Enhanced Content across Walmart, Target, Home Depot, Petco, Lowe’s, Shopify, and others in as little as 72 hours, without breaking the budget.

 

How HINGE Multi-eChannel Content Syndication works:

  • HINGE GLOBAL and the Brand connect to align on digital
    content needs, desired frequency of updates, and the channels for syndication.
  • The Brand sends HINGE GLOBAL their digital assets or elects
    to have HINGE GLOBAL create digital assets on their behalf.
  • HINGE GLOBAL uploads finalized Enhanced Content onto the Salsify platform, and publishes to selected retailers, including Target.com, Walmart.com, Amazon, Petco.com, Petsmart.com, Shopify, and more.
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featured partner: salsify

WHO IS SALSIFY?

The Salsify Product Experience Management (PXM) platform empowers brands to win on the digital shelf by delivering consistent and engaging product experiences — wherever your customers shop. Our integrated platform empowers you to drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.

Many of the world’s biggest brands, including Coca-Cola, Bosch, Rawlings, GSK, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf.

Our PXM platform helps brands improve business agility, achieve faster time to market, and increase sales and market share through our continually expanding range of capabilities, including:

Salsify - Logo

Product Information Management (PIM):

Manage your product information and optimize it for success across every channel — without sacrificing security or control.

Digital Asset Management (DAM)

Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion. Syndication: Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.

Global Data Synchronization Network (GDSN) Data Pool

Manage and syndicate all of your product data, both operational data and marketing content, in one centralized platform.

Enhanced Content

Create and send below-the-fold product details to your key retailers, quickly and at scale across your entire product catalog.

Get Your Enhanced Content Uploaded to Retailer eCommerce Sites Quickly and Inexpensively

Enhanced content (also known as Rich Media on Target.com, A+
Content on Amazon, and Enhanced Content on Walmart.com)
drives engagement and conversion on the digital shelf. Although
this rich media sits below the fold, it is often positioned just above
consumer reviews and ratings.

As a result, rich media increases conversion rates by an average
of 10%.

Brands also have the option to leverage HINGE GLOBAL's
industry-leading design services to create the content. Every
retail site has unique specifications and formatting required. With
HINGE Multi-eChannel Content Syndication, we ensure that your content is optimized for all of the retail sites that you are using. This way,
you can maximize the sales lift from a single piece of rich media
across your channels.

Enhanced Content Walmart.com
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