WHAT WE OFFER
COPYWRITING / SEO
The secret to great copywriting is the artful blend of channel-specific keyword research, coupled with persuasive and clear writing, all while staying true to the integrity of each brand's voice. HINGE GLOBAL’s industry-leading method leverages marketplace-specific keywords that allow us to elevate your rank within the category, and gain more visibility to shoppers who may not otherwise know your brand or product.
DESIGN / PRODUCT & LIFESTYLE IMAGES
Beautiful and clear product and lifestyle images help communicate what the item is, its size and features, and helps to convert consumers. Given the importance of product images, we strongly recommend that product listings for all marketplaces have at least 5 images per product listing. To maximize online sales, we ensure that images are tailored for a mobile environment, even for Business-to-Business listings.
Wherever possible, we strongly recommend incorporating video content. Using video helps distinguish your product content from your competition, and helps tell a more complete story. Amazon's research shows that 20% of the visitors to their marketplace make a purchase as a result of watching a brand or product video.
ENHANCED CONTENT (ALSO KNOWN AS A+ CONTENT OR RICH MEDIA)
We specialize in creating attention-grabbing Enhanced Content (also called A+ Content, or Rich Media) that works across all marketplaces — Amazon, Walmart.com, Target+, and more. Enhanced Content gives brands a chance to provide additional information about the product or brand, explain how the product can be used, its benefits, comparison charts, and more. The best Enhanced Content relies more on imagery and visuals, and relies less on text.