WHAT WE OFFER
To maximize profitability, brands need to be smart about the product assortment, size/pack size bundle, and the selling price that they set. HINGE GLOBAL can help determine the expected margin per item, reflecting cost of goods, expected volume, shipping fees, warehousing fees, marketplace co-op fees, and other investments.
Go into your e-commerce launch with both eyes open! Leverage HINGE GLOBAL’s strategic planning tools to help you optimize your Amazon business.
Market Size & Category Landscape Assessment
- Assess market size by category on Amazon, Walmart.com, and/or Shopify
- Identify top competitors across segments and their average prices
Business Launch Plan
- Determine white space opportunities in your category
- Develop detailed assortment and pricing recommendations
- Forecasted 3-year revenue, unit volume, and Profit & Loss
Account Manager Point of Contact
- Provide strategic guidance and consulting on growth opportunities; includes weekly meeting with Account Manager
Enhance Content Creation
- Develop brand content strategy and design for compelling creative that supports brand strategy, implementing best practices for mobile and desktop
- Design A+ Content for Amazon, Rich Media for Target.com, Enhanced Content for Walmart.com
- Inclusive of build, graphic design, and copywriting
- Analyze competitive environment on Amazon to determine how to win the buy box, and assess cost analysis
- Demand planning and inventory recommendations
Marketplace PPC Campaign Creation & Strategy
- Develop marketplace on-platform campaign strategies and create ads tailored to your brand (e.g., on Amazon, Walmart.com, other)
- Sponsored Brands and Display Ad campaigns included within the advertising mix to drive impressions and retargeting efforts
We provide holistic go-to-market strategy and business planning for vendors, sellers, and hybrid models. We prescribe a plan tailored to your business, reflecting your catalog of products, the category, and competitive set.