Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s a good thing. Though this poses a great opportunity for brands selling big ticket products, smaller, more niche brands aren’t as excited for the deal.

“Given the vast issues with brand authority and control of unauthorized sellers, unifying it on one platform would make it easier to manage and mitigate the brand challenges to eliminate knockoff product,” said Killingsworth.

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