PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products.
Not all companies have the resources to spend so much on brand protection as PopSockets, which did $200 million in revenue in 2018, does, and Killingsworth said the brand’s need to both use Amazon’s anti-counterfeit tools as well as file a lawsuit demonstrates that Amazon’s own measures aren’t enough. As Amazon looks to win over brands that have resisted the platform, it’s a warning.
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