Embrace Amazon to win the e-commerce war
Fred Killingsworth, the CEO of brand agency HINGE GLOBAL, thinks retailers should stop fighting Amazon, and start embracing it.
March 19, 2020 - By Kimberly Chin
If you can’t beat them, join them. Embrace Amazon.
That’s the drum that Fred Killingsworth is beating as he weighs how retailers can counter the Amazon threat. Killingsworth is the CEO of HINGE GLOBAL, an agency that helps companies manage and grow their brand on Amazon.
“Going on Amazon generates a broader audience and increases your revenue with that,” he told Markets Insider. “You can reach a whole other consumer set and deliver that same message of expertise with great content.”
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