Amazon is moving in on Walmart's sales with low-income consumers.
Amazon is emerging as a substantial rival to Walmart in the fight for the estimated $624 billion-a-year market, joining other retailers and brands and betting that — as it has in so many industries — it can capture a large part of this much-overlooked cohort.
The company is leaning into its strong suit, injecting high-tech delivery into the fight. It assumes that discount shoppers want the same speedy delivery it offers to all its other customers — a perk that this market segment has long been excluded from, says Fred Killingsworth, a former Amazon manager who runs a retail consultancy.
Read the full article here.
Hinge is a marketplace performance agency
helping brands thrive in an age where change is
certain and fortune favors the bold.