Digiday | How Third-party Sellers Navigate Amazon’s Marketplace

CEO and Co-Founder, Fred Killingsworth, talks with Digiday’s Hilary Milnes on how seller’s need to be one step ahead to be competitive in the Amazon marketplace.

December 7, 2018 - By Hilary Milnes

Embrace Amazon


Unlike a traditional retailer, Amazon isn’t competing on the brands and sellers it can court; they dictate a seller’s strategy. No matter how much Amazon makes sellers squirm, they’re not taking their business elsewhere, at least not as long as they’re still profiting through the marketplace. Amazon takes 15 percent commission for third-party sales, but that climbs to 30 percent if orders are shipped through the Fulfilled by Amazon program. The best bet, in fact, is to take a leap of faith and invest more.

“Every year, Amazon introduces changes that shift work onto the sellers’ shoulders. As a third-party seller, you always have to be thinking one step ahead: What do these changes mean to me? How do I compete?” said Fred Killingsworth, founder of the Amazon consultancy Hinge and a former business development manager at Amazon. Those changes include a potential “One Vendor” marketplace that would remove the option to choose between wholesale and third-party. “You have to think around these things knowing how Amazon communicates and that a small change can derail or boost a business with hundreds of millions of dollars flowing through.”

Read the article in its entirety here.

Recommended Articles

Best PracticesE-Comm Insights

Enhanced Brand Content is Visual Storytelling That Maximizes Conversion

Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product ...
Read More
In the NewsTools & TechHinge Axis

Cutting-edge HINGE Axis Amazon Software Now Offers a “Forever Free” Plan for Automated Reporting

CINCINNATI, Dec. 15, 2021 /PRNewswire/ HINGE Axis is a unique SaaS software for Amazon sellers, developed by HINGE GLOBAL, a leading eCommerce consulting ...
Read More
Black Friday Cyber Monday 2021 shopping sale concept with sign and percent symbol on hanged tags isolated on white background
In the NewsHINGE-WorthyE-Comm Insights

How we delivered +57% sales growth over Black Friday/Cyber Monday 2021 vs. 2020

Online sales during Black Friday/Cyber Monday 2021 (BFCM) experienced a 1.4% decline versus last year, according to Adobe Digital Insights.  Many ...
Read More