Digiday | What Apple’s Partnership with Amazon Means

CEO and Co-Founder, Fred Killingsworth, talks with Digiday’s Hilary Milnes about the opportunity that brands have if they tap into Amazon’s large customer base.

November 9, 2018 - By Hilary Milnes

5c9c41e221f14b6e375a68b9_apple-partnership-thumbnail


Already, Amazon is a certified seller of refurbished Apple products. But Amazon shoppers up until now had to wade through a sea of third-party sellers in the hopes of finding authentic, new Apple products. Now, Apple will get in front of Amazon’s loyal customer base — including its more than 100 million Prime members — while Amazon gets first-party access to Apple’s high-end, covetable electronics. This could be a sign of Amazon turning a new leaf when it comes to brand partnerships.

“This sends a message to premium brands that are holding out: Be smart; meet your customer where they are. Don’t presume you will be able to keep them coming back in your retail door,” said Fred Killingsworth, CEO of Hinge Consulting, an agency specializing in helping sellers grow their Amazon business. “Amazon has principles similar to Apple to deliver the best experience.”

To read the article in its entirety, click here.

Recommended Articles

Full Service Channel Management
In the NewsBest PracticesHINGE-Worthy

Amazon Prime Day: HINGE GLOBAL’s comprehensive strategy delivers 7x more sales growth than the industry average

This year marks the biggest Amazon Prime Day (July 12-13, 2022) in Amazon's history.  eMarketer reported that US Amazon Prime Day 2022 ...
Read More
Amazon Experts
In the NewsE-Comm Insights

Amazon News: More Increases to FBA Fees

For Amazon sellers using Fulfillment By Amazon (FBA):  starting April 28, 2022, a 5% fuel and inflation surcharge will be ...
Read More
Amazon Prime Day Canada
In the NewsE-Comm Insights

Canada Amazon Prime Day 2022 is happening!

Amazon Prime Day is happening in Canada this year!  After canceling Prime Day in Canada in 2021, due to the ...
Read More