Amazon Prime Day

HINGE COMMERCE delivers triple-digit sales increase during Prime Day

During Prime Day 2022 (July 12-13, 2022), businesses managed by HINGE COMMERCE's full-service channel management team saw an average increase of +115% in sales vs. Prime Day 2021 and +128% vs. Prime Day 2020.  HINGE COMMERCE achieved these record-breaking results by using a holistic 360-degree strategy.  By implementing an integrated system, where digital content, promotions, advertising, and inventory management all work in concert, HINGE COMMERCE boosts its clients' market shares versus their competition. HINGE COMMERCE's unique strategy involved:   Featuring Prime Member Promotions on special "Prime Day Deal" tabs on the Amazon Storefront pages designed by HINGE's creative team.   Implementing coupons to boost sales for Amazon Vendor Central accounts, since Prime Member Promotions were not eligible for Amazon 1P…

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Bullstrap_R3_Storefront_3Tabs

Bullstrap: Best-in-Class Digital Content Accelerates Amazon Growth

As a result of HINGE COMMERCE's creative content and design work, Bullstrap's sales on Amazon have grown by +24% vs. the same time year ago. The brand's organic sales and its advertising efficiency have both leaped by double-digits.  Bullstrap is a highly gift-able product catalog, and HINGE helped deliver +56% sales during BlackFriday Cyber Monday.  Our best-in-class copywriting, product images, and enhanced content were critical to delivering Bullstrap's success. CREATIVE CONTENT BOOSTS SEARCH, CLICKS, CONVERSIONS HINGE COMMERCE started by optimizing Bullstrap's copywriting to ensure keyword-rich product detail pages (PDPs) that were relevant and up-to-date in the highly competitive and ever-changing Apple accessory category.  The secret to great copywriting is to artfully blend channel-specific keyword research with persuasive and clear writing, all…

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Ellura

Ellura

HINGE COMMERCE helped Ellura reach the 10 bestsellers on Amazon, and drive new-to-brand growth   Ellura is a leading UTI management supplement by Solv Wellness.  HINGE COMMERCE's Amazon consulting expertise has helped to grow sales of Ellura on Amazon by +18% vs. a year ago. Notably, Ellura is now the only premium-priced product in the top 10 bestsellers for Cranberry Herbal Supplements. HINGE COMMERCE continues to prove itself as a leading Amazon consulting agency, helping Ellura achieve its success through strong paid media strategy and execution.  As a result, HINGE COMMERCE has helped to deliver +88% growth in new-to-brand sales versus a year ago. HINGE COMMERCE is a certified Amazon Advertising agency and has helped Ellura optimize its paid media while also reducing…

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BioSteel Sports

BioSteel Sports

Since joining our roster of clients, BioSteel Sports has been growing its sales in both the US and Canada, with a +68% growth in sales since joining HINGE vs. the same time period a year ago.  Importantly, the brand has been steadily increasing its share of the Hydration Sports Drink Mix segment on Amazon, despite steep competition. The strategies from our various teams has helped boost sales for BioSteel Sports spans several areas: Paid Advertising:    The PPC experts on our team manages paid advertising for BioSteel Sports, optimizing their account so they saw a +34% improvement in conversion rate.  Our PPC experts were also able to hold the %Advertising Cost of Sales (ACoS) flat versus year-ago, despite rising…

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Prime Day Results

HINGE’s Prime Day 2021 Outperforms Average Amazon Sellers by 5.5X

The results for Amazon's two-day event (June 21-22, 2021) once again broke records. Adobe Analytics estimates that sales during Amazon Prime Day 2021 grew 6.1% versus 2020, despite lingering economic headwinds. HINGE COMMERCE is thrilled that we well outpaced the Amazon average. Overall, our expert services clients grew Prime Day dollar sales by +34% (5.5X better than the average sellers on Amazon)!  Many of our clients experienced double-digit or even triple-digit growth vs. last Prime Day.  Some secrets to our success: 1) We leveraged a variety of innovative Promotion strategies that allowed our clients to showcase a wider selection, run the promotion for the entirety of the event, and promote new products even if the new item was…

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Levinsohn Fresh Ideas

Levinsohn Textile Company

Sophisticated companies recognize that to drive sustained online growth requires an army of dedicated experts, as well as leveraging purpose-built technology. With the ever-increasing complexity of eCommerce marketplaces such as Amazon, Walmart.com, Target+, and others, it is simply not cost-efficient to build and maintain a robust internal eCommerce team and infrastructure. The solution is to leverage an eCommerce agency that operates as an extension of your own team. The key steps to ensure success are: Select the right agency with the experience, technology, and proven track record, Build the right incentives for the agency to reward business ownership, Put the right leader on your team to oversee the work and ensure transparent communication, timely action, and agile problem-solving. CASE…

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Hersheys Foodservice

The Hershey Company

With greater B2B shifts to online commerce (which has only accelerated with the COVID-19 pandemic), B2B companies are recognizing the importance of investing in digital commerce.  HINGE COMMERCE recently updated the product photography for The Hershey Company for use on their distributor sites, such as Sysco and US Foods. “We are so pleased with the photography work HINGE COMMERCE produced for Hershey's Foodservice. From the coordinated pre-production meeting, to the flawless 2-day production, all the way through the post-production delivery, HINGE COMMERCE made this large-scale project seamless. The GDSN formatted photography allowed Hershey's to provide all of our buyers and distributors with best-in-class content in a cost-effective manner. We look forward to working with HINGE COMMERCE on future eCommerce projects!” --Al…

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How Backend Keywords Drives Search Ranking on Amazon

Vapor Apparel is the manufacturer and decorator of performance apparel, specializing in soft and comfortable UV sun protective clothing for men, women, and children. HINGE COMMERCE has been managing eCommerce channels for Vapor for over a year.   HINGE COMMERCE's team of copywriters regularly updates the keywords for the listings that we manage.  We do this every 4 to 6 months to capture new trending keywords, reflect shifts in competition and account for seasonal consumer behavior. Our most recent copywriting updates for Vapor Apparel happened in early February 2021.  Changes were made to the backend keywords (the front-end copy had previously been optimized in late 2020) across 651 products.  As a result, organic search results have improved dramatically, resulting in an average…

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