HINGE GLOBAL helped Ellura reach the 10 bestsellers on Amazon, and drive new-to-brand growth
Ellura is a leading UTI management supplement by Solv Wellness. HINGE GLOBAL’s Amazon consulting expertise has helped to grow sales of Ellura on Amazon by +18% vs. a year ago. Notably, Ellura is now the only premium-priced product in the top 10 bestsellers for Cranberry Herbal Supplements.
HINGE GLOBAL continues to prove itself as a leading Amazon consulting agency, helping Ellura achieve its success through strong paid media strategy and execution. As a result, HINGE GLOBAL has helped to deliver +88% growth in new-to-brand sales versus a year ago. HINGE GLOBAL is a certified Amazon Advertising agency and has helped Ellura optimize its paid media while also reducing the cost of advertising (Cost Per Click, or CPC). HINGE GLOBAL continues to innovate and apply creative advertising strategies to drive efficient growth.
HINGE GLOBAL also delivered a +20% increase in organic sales by updating copy to stay on top of consumer search trends. The company’s eCommerce experts added product images to communicate the new packaging changes, and stayed on top of all the listing policy changes at Amazon, resolving 74 cases with Amazon.
Finally, HINGE GLOBAL has helped Ellura grow its Subscribe and Save business, taking advantage of the new-to-brand buyers to drive ongoing repeat purchases. Subscribe and Save now makes up over 30% of the total sales for the brand.
“The HINGE GLOBAL team is key to the growth of our business on Amazon. As a true partner, they understand
the competitive nature of our category and find ways to execute strategy in a smart and efficient way.”
-Tamara Brown, SVP Marketing, Solv Wellness