Three Dog Bakery

HINGE GLOBAL helps Three Dog Bakery outpace the Dog Treat category on Amazon by +50% using best-in-class digital imagery, search-driving copywriting, and innovative Amazon Marketing Services AMS support.  HINGE is now looking towards 2021, with detailed strategic plans to continue to grow the business, maintain strong advertising ROI, and expand the product catalog.

Three Dog Bakery is a dog treat company founded in 1989, focused on feeding the souls of dogs and the people that love them by providing healthy, slow-baked treats crafted with care.   

In the past 12 months, HINGE GLOBAL has helped Three Dog Bakery grow its Amazon Shipped COGS by +81% and revenue by +61%, outpacing the category growth of +54%.  HINGE has provided a comprehensive set of solutions to drive their e-commerce business, including optimizing copywriting and imagery to maximize search results and conversion rates.  HINGE also created A+ enhanced brand content, and launched a new Amazon storefront to improve cross-product sales and sponsored product ads.  HINGE also manages paid advertising AMS on behalf of Three Dog Bakery, delivering a +29% improvement in impressions and a +19% improvement in Return on Ad Spending versus year-ago.   

Importantly, HINGE has developed an extensive 2021 strategy to continue to drive growth on the business and improve profit margins.  We are analyzing pricing, pack sizes, new product opportunities, and fulfillment strategies to improve profitability, and helping to drive growth for Three Dog on other e-commerce channels as well.

“We are very impressed with the team at HINGE GLOBAL.  Their e-commerce expertise
and dedication to our business have helped propel our Amazon channel.  Because of their efforts,
Amazon has now become a priority channel for us.  We look forward to tapping HINGE
to help drive our other e-commerce sites in 2021.”

— Jerry Dear, President Wholesale Business – Three Dog Bakery

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