SERVICE DESCRIPTIONS

Last Updated May 22, 2020 (Version 1.0)

CHANNEL MANAGEMENT

HINGE GLOBAL's Channel Management includes a strategic operations team executing the day-to-day tasks needed for a successful e-commerce business. HINGE GLOBAL acts as an extension of your brand, providing end-to-end synchronized solutions.

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Account Manager Point of ContactProvide strategic guidance and consulting on growth opportunities; includes weekly meeting with Account ManagerCM-001
Listing Quality AuditOur Account Audit provides you with an unbiased scorecard of your overall Amazon account health, including analysis of your shipping, customer service, and product policy compliance, as well as an audit of your product listing health and account set up. This audit highlights areas of focus to improve organic sales and improve your product ranking.CM-002
Reimbursement RecoveryIdentify, investigate and manage recovery case to receive all potential reimbursements. HINGE GLOBAL will expedite process on behalf of your brand.CM-003
Brand Registry Setup and ManagementBrand registry enrollment, trademark attorney partnership, and Amazon case managementCM-004
Project Zero Setup and Management[Prerequisite: Must have Brand Registry] Project Zero enrollment to help manage counterfeit productsCM-005
Transparency Setup and Mgmt[Prerequisite: Must have Brand Registry] Work with a third party partner to define and print labels.CM-006
Platform ConsultingMargin analysis to determine the optimal platform (Vendor vs. Seller) based on product category, dimensions, shipping costs, and other fees.CM-007
New Account Set-upSet up a new Seller Marketplace account, implement initial listings, and secure category approval.CM-008
Category ApprovalSpecific categories require additional Amazon approval – HINGE GLOBAL can help accelerate approval times by up to two monthsCM-009
Demand PlanningWeekly coverage calculation to minimize out-of-stocks while also reducing the amount of storage fees Analysis reflects sales velocity, aged and excess units, receiving and manufacturing turn time, marketing and seasonalityCM-010
Catalog ManagementFor standard listings managed by HINGE GLOBAL (see D-008), we will oversee on-going maintenance of these listings (including suppressed listings, stranded listings, quality alerts, etc.)CM-011
Account ReinstatementHINGE GLOBAL's expertise in managing seller accounts across dozens of categories provides us insights with the most effective way to re-instate an account after suspension. We work on your behalf to re-activate yuor account and partner with your team to create processes to prevent reoccurrenceCM-012
Listing ReinstatementMarketplace listings can be supressed at any time due to a variety of factors, including excessive negative reviews, excess return rates, or incorrect classification of restricted products. HINGE GLOBAL's experience in managing thousands of listings to identify the root cause of a listing supression and get your listings re-activated as soon as possible.CM-013
Account Plan of ActionIf your account has been suspended, HINGE GLOBAL will review your account, notifications, and data. HINGE GLOBAL will create a plan of action to get the account reinstated, and partner with your team to create processes to prevent reoccurence.CM-014
Violation Case Creation and MgmtThrough brand registry, we manage violation cases, including counterfeit infringement, copyright infringement, or IP infringement. Cases are written based on terms of serviceCM-015
Consulting Services and TrainingHINGE GLOBAL can help advise on any questions or emergencies with your account. Examples include: pricing issues, suppressed listing, promotions aren't listing properly, Prime Day issues, etc.CM-016
Semi-Annual Business ReviewAssess the category landscape, key competitive brands, pricing, and new product / growth opportunities, and define a go-forward plan for continued growth and expansion.CM-017
Semi-Annual Copy / Keyword UpdatesReview existing copywriting on all listings to review for new front-end, back-end and negative keywords. Update keywords and make changes to active listings accordingly.CM-018

PPC, SPONSORED BRAND & DIGITAL MARKETING SERVICES

HINGE GLOBAL oversees high-performing campaigns to achieve the greatest return on investment with Amazon Marketing Services (AMS), Amazon Media Group, Amazon Advertising Platform, and digital marketing on Walmart.com. Management of Marketing Services is included as part of Channel Management, but it does not include the marketing spend itself. Marketing services can also be contracted with HINGE GLOBAL as a standalone service (outside of Channel Management).

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Amazon (AMS) Advertising Management (AMS)Activities include:
  • Develop campaign strategies and create ads tailored to your brand Sponsored Brands and Display Ad campaigns included within the advertising mix to drive impressions and retargeting efforts.
  • Bid optimization - keyword bids are evaluated and adjusted hourly across all Sponsored Brand campaigns in order to deliver optimal performance metrics.
M-001
Automated Keyword Bidding and OptimizationActivities include:
  • Keyword refinement - new keywords are mined and existing targets are refined on a weekly basis across campaigns. Negative targets are initiated to eliminate wasted ad spending.
  • Campaign budgets and ad spend are evaluated and adjusted on a daily, weekly and monthly cadence.
M-002
Amazon (AMS) Campaign CreationDevelop campaign strategies and create ads tailored to your brand Sponsored Brands and Display Ad campaigns included within the advertising mix to drive impressions and retargeting effortsM-001

ADDITIONAL OPERATIONS SERVICES

We provide "ala carte" services to support and optimize your marketplace business.

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Automated Customer Service Platform AccessAccess to HINGE GLOBAL's license of Feedback Whiz, which reflects our scaled pricing. Feedback Whiz can be configured to send automated emails for every order, product reviews, and seller feedback to enable you to deliver exceptional customer service and increase product reviews.CM-006
Customer Service Setup, Monitoring and ManagementHINGE GLOBAL manages Feedback Whiz on your behalf, building out email templates that adhere to terms of service, manage any neutral or negative feedback to resolve issues with customer.CM-007
Third Party Seller Monitoring and ManagementWeekly or daily tracking of unauthorized third party sellers. HINGE GLOBAL leverages this data to create violation cases through brand registry to have sellers removed.CM-008

REPORTING & DATA TRACKING SERVICES

Through a combination of proprietary tools and marketplace analysis, we continuously inform and advise clients on everything from the competitive landscape to trending search terms. We offer a variety of reports along with real-time daily dashboards to cover all your needs.

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Interactive Dashboard (Tableau Visualization) LicenseAccess to HINGE GLOBAL's Tableau dashboard, to enable interactive and dynamic reporting capabilities to analyze your sales, marketing, and inventory information.R-001
Weekly Performance ReportWeekly Amazon performance metrics, including: Sales Dollars, Unit Sales, Ad Spending, Return on Ad Spending, Traffic Metrics, Ad campaign level details, at Brand, Parent, and Child-level details trended over time. Also includes Ad Campaigns, Ad Placement, Top 20 Search Terms, Target Search, Bidding Strategy.R-002
Weekly Third-Party (3P) Seller ReportWeekly or daily tracking report enables registered brand owners to take action on unauthorized sellers on Amazon. [This service is for data only. See CM-008 for HINGE GLOBAL case management.]R-003
Competitive Brand Share ReportTracking for top 300 SKUs by category includes business size, average price, reviews, sales, and more. Results trended by week and by month.R-004

CONSULTING SERVICES

HINGE GLOBAL's strategic consulting services enables you to launch and manage your business on Amazon with clear strategic and data-driven insights, including white space opportunities and future growth plans.

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Strategic Business ReviewAssess category size on Amazon, identify top competitors across segments, their respective brand share, and average price per unit. Positioning for top SKUs. Consumer search trends in the category. New product white space opportunities also identifiedCS-001
Business Launch PlanStrategic business review plus detailed launch plan for Amazon. Launch plan includes assortment recommendations, size of prize volume estimation, and a proforma P&L. Margin analysis reflects recommended fulfilment method, recommended pricing, Amazon fees, recommended marketing spending, and brand's cost of goods.CS-002
Assortment StrategyAnalyze competitive environment on Amazon to determine how to win the buy box, and assess cost analysis Demand planning and inventory recommendationsCS-003

CREATIVE DESIGN SERVICES

Our graphic designers and copywriters combine e-commerce channel best practices with cutting-edge design customized for your brand on any channel. We develop product listings that are relevant, accurate, with search-optimized content to maximize impressions and conversions.

SERVICE NAMESERVICE DESCRIPTIONCONTRACT SERVICE #EXAMPLES
Standard Listing Creation - Parent SKUCreate or optimize product descriptions, titles, and bullet points while leveraging keywords on the front and back-end for the Standard listing. Includes 4 images that are optimized for background removal, size, file naming, and marketplace formatting. Also includes template creation, image URL creation, and upload of listing to designated marketplace.
D-000
Product Listing Keyword Research and CopywritingOptimize product descriptions, titles, and bullet points, leveraging keywords in front and back-end
D-001
Product Listing Images - Format Client Images for UploadReformatting existing client images to comply with platform standards, and upload to listing
D-002
Product Listing Images - Create Custom ImagesCreate custom product imagery for listing, showing product in-use, lifestyle shots, beauty shots that are all optimized for mobile and desktop
  • Design work includes up to three design revisions
D-003
A+ Content Copy and DesignDevelop Content strategy and design for compelling creative that supports brand strategy, product story and implementing best practices for mobile and desktop. Inclusive of build, graphic design, and copywriting
  • Design work includes up to three design revisions
D-004
Storefront Copy and DesignIncorporate premium in-store experience using a custom branded destination on Amazon. Inclusive of build, graphic design, and copywriting
  • Design work includes up to three design revisions
D-006
Standard Listing Uploads (up to 100 Child ASINS)Uploading all required listing data such as images, copy, keywords, UPCs, pricing. Also resolve any errors that occur (such as matching errors, flag on the UPC, variation errors for color/size, etc.)D-008
Product Motion Graphic (PMG)Creation of product motion graphic utilized to showcase a single product by including stills and focused messaging
  • Design work includes up to three design revisions
D-009
Campaign Motion GraphicCreation of a graphic that is similar to a GIF. This graphic is a looping, no audio graphic that is a maximum of 20 seconds showcasing up to 6 products
  • Design work includes up to three design revisions
D-010
Design Update for Seasonal or Competitive RefreshCreation of content to support special events, including: Cyber Monday, Black Friday, Prime Day, holidays, seasons, and client-specific key dates
  • Design work includes up to three design revisions
D-014
Product PhotographyCreate clear and well-defined product photographs that are optimized for mobile and desktop that can be leveraged on all e-commerce platforms
  • Design work includes up to three design revisions
D-015
VideoCreation of real footage with audio included
  • Design work includes up to three design revisions
D-016