Q4 Advertising Strategies

We have already seen a surge in e-commerce sales driven by the pandemic.  Digital Commerce 360 is predicting that online sales will yield an incremental $40 billion in revenue in November-December, reaching almost $200 billion total for the holiday season.  That is a whopping +43% increase versus the same time last year.   Digital Commerce 360…

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HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

Bimbo Bakery Enhanced Content - Walmart.com

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

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Protect your brand on Amazon from 3rd party sellers

“How do I remove a 3rd Party Seller from Amazon that is listing my brand/product below MSRP or is selling counterfeit product under my brand name?” This is a common question we often get asked by clients. The short answer is, you cannot remove them. However, there are steps you can take to protect your brand’s content and quality, pricing, and minimize the impact of unauthorized sellers on Amazon.

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Why Amazon Is Critical To Drive College Licensing Revenue

Cancelation of Fall 2020 College Football Season

Now more than ever, consumers are relying on Amazon to meet their shopping needs in a post-COVID world.  To help drive revenue, university licensing programs should improve their schools’ Amazon presence by creating a college-branded Amazon Storefront, and work with their licensees to improve product listing quality. The Impact of COVID-19 on College Licensing Revenue…

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Unmasking Face Masks

We’ve heard it from the CDC, the WHO, various State Departments of Health, and even the cast of Hamilton: wearing a face covering or mask helps slow the spread of the coronavirus.  Numerous sellers and manufacturers have approached HINGE GLOBAL expressing interest in selling face coverings or masks on Amazon.  This article shares our market analysis of face masks on US Amazon, and shares recommendations.

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