Posts Tagged ‘Best Practices’
Why Amazon Is Critical To Drive College Licensing Revenue
Now more than ever, consumers are relying on Amazon to meet their shopping needs in a post-COVID world. To help drive revenue, university licensing programs should improve their schools’ Amazon presence by creating a college-branded Amazon Storefront, and work with their licensees to improve product listing quality. The Impact of COVID-19 on College Licensing Revenue…
Read MoreWhy Amazon is the Perfect Channel for New Product Launches
New product launches in brick and mortar retail are hard, slow, and expensive. Amazon enables companies to get real-world learnings at a fraction of the cost of a traditional launch.
Read MoreUnmasking Face Masks
We’ve heard it from the CDC, the WHO, various State Departments of Health, and even the cast of Hamilton: wearing a face covering or mask helps slow the spread of the coronavirus. Numerous sellers and manufacturers have approached HINGE GLOBAL expressing interest in selling face coverings or masks on Amazon. This article shares our market analysis of face masks on US Amazon, and shares recommendations.
Read MoreMaximizing Margins in E-Commerce
The short answer is that to maximize your margins in e-commerce, you cannot simply throw products online.
Read MoreHow to Win at Organic Search
Do you know how to win in organic search? This is key for a successful product listing.
Read MoreUpdates about Amazon Prime Day 2020
It is hard to believe, but AMAZON PRIME DAY is coming up in just a few months. The deadline to submit Lightning Deal recommendations to Amazon is June 5.
Read MoreThis is NOT the time for business-as-usual. It’s time to pivot!
WHAT WILL YOU DO DIFFERENTLY TO HELP YOUR BUSINESS SURVIVE THIS CRISIS? In the face of the pandemic and the resulting economic crisis, brands need to get their Amazon businesses running as efficiently as possible. Here are the tools and services to help you quickly pivot your Amazon business: If you are FBA, are…
Read MoreBest Practices for FBM on Amazon (Fulfill By Merchant)
This article shares some tips to Fulfill By Merchant (FBM). These pointers apply whether you are setting up a new Amazon account or are thinking about switching some of your existing products from FBA to FBM.
Read MoreCOVID-19: Strategies to Help Your E-Comm Survive
The coronavirus will have an impact on brick and mortar retail, as well as on digital commerce. Sellers, companies, and retailers need to focus on getting their businesses operating as efficiently as possible. Here are strategies to leverage in the face of the COVID-19 crisis to help your online business weather the storm. There are…
Read MoreTo rebrand or not to rebrand… that is the question
Your brand may be considering changing the color of your labels, branding mark on your jeans, or possibly new packaging. Sometimes the slight changes that you make frequently in stores may present different and unique challenges online. In a traditional brick and mortar environment, retailers that are transitioning to new labels or product packaging will typically…
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