HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

Bimbo Bakery Enhanced Content - Walmart.com

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

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Requirement Changes for Seller Fulfilled Prime

Amazon is making significant investments in their fulfillment and transportation capabilities to make Prime faster, transitioning from a Two-Day to a One-Day delivery program. Because of these changes, Amazon is requiring some changes to Seller Fulfilled Prime (SFP).

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Protect your brand on Amazon from 3rd party sellers

“How do I remove a 3rd Party Seller from Amazon that is listing my brand/product below MSRP or is selling counterfeit product under my brand name?” This is a common question we often get asked by clients. The short answer is, you cannot remove them. However, there are steps you can take to protect your brand’s content and quality, pricing, and minimize the impact of unauthorized sellers on Amazon.

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New Amazon FBA Inventory Limits

As of 7/13/2020, Amazon announced three updates to their policies regarding FBA inventory within Amazon warehouses.  These changes are a part of Amazon’s continued response to COVID-19, as well as preparing for the peak Q4 time period. 

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Unmasking Face Masks

We’ve heard it from the CDC, the WHO, various State Departments of Health, and even the cast of Hamilton: wearing a face covering or mask helps slow the spread of the coronavirus.  Numerous sellers and manufacturers have approached HINGE GLOBAL expressing interest in selling face coverings or masks on Amazon.  This article shares our market analysis of face masks on US Amazon, and shares recommendations.

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