Automated Product Review Requests

Seller Reviews

Manually requesting product feedback is a time-consuming process on Amazon. HINGE Axis automates this process, allowing sellers to customize when surveys are sent and for what products.  This automation saves sellers time and helps grow sales.

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NEWS FLASH! New Fall Event Amazon Prime Day!

Blockbuster eCommerce Sales

Amazon is announcing a new event: Fall Prime Day. This 2-day promotion event is scheduled to occur sometime in September or October 2022. It will promote Black Friday-caliber deals to Prime members to incentivize early Q4 shopping.  

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Amazon Customer Experience Metrics

Amazon Performance

Amazon’s Customer Experience Metrics are available on US Seller Central.  The four key metrics that are included are Price Competitiveness, Prime Eligibility, In-Stock Rate, and Selection Completeness.

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Amazon News: More Increases to FBA Fees

Amazon Experts

Starting April 28, 2022, a 5% fuel and inflation surcharge will be applied to US Amazon FBA fulfillment fees. The surcharge will apply to all product types, such as non-apparel, apparel, dangerous goods, and Small and Light items.

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Amazon Search Analytics – New Feature!

Amazon Consulting Experts

Amazon Search Analytics is a new feature within Amazon Seller Central for accounts with brand registry and Brand Analytics. HINGE GLOBAL is using this data to enhance our copywriting and organic search performance, as well as the sponsored advertising performance for our clients.

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Canada Amazon Prime Day 2022 is happening!

Amazon Prime Day Canada

Amazon Prime Day is happening in Canada this year!  After canceling Prime Day in Canada in 2021, due to the coronavirus, Amazon just announced that Prime Day will be happening in Canada in 2022.

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Get Ready for US Amazon Prime Day 2022

US Amazon Prime Day

US Amazon Prime Day 2022 is happening July 12-13. Make sure you have your Amazon Prime Day Lightning Deal submissions to Amazon before the end of day April 29, 2022.  The last FBA shipment cutoff date is June 20, 2022. These guidelines apply to US Amazon Vendor Central and US Amazon Seller Central brands and distributors.

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Advertising on Amazon: Best Practices Checklist

Advertising on Amazon Best Practices

This Amazon Advertising checklist summarizes the best practice steps for advertising on Amazon. The checklist can be used to determine if your Amazon ad campaigns are set up for growth.  Use this checklist to identify how efficient your advertising spending is, and identify where there are opportunities to optimize your marketing campaigns.   

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The Fundamentals of Amazon Advertising

Amazon Advertising

There are three primary types of Amazon advertising: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Your Amazon advertising strategy will determine how much AMS spending you should allocate to each type of ad in order to get the most out of your eCommerce marketing budget.

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