Note From Fred: January 2021

Note from our CEO

Happy New Year! I am thrilled to bid farewell to 2020.  However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients: We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit…

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Note From Fred: December 2020

Note from our CEO

I’ve decided to close the year with a different style of letter.  I am certain that, like me, you are feeling the strain of managing and motivating your teams in the midst of the continued COVID challenges.   The rising pandemic outbreaks, coupled with many states implementing fresh restrictions and school closures, are causing so much stress.  Our employees…

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Note From Fred: October 2020

Note from our CEO

Amazon Prime Day will take place on October 13-14 2020.  Hopefully, you already have your Prime Day promotion plans and budgets in place to ensure success.  Amazon’s goal of moving Prime Day to the start of Q4 is to encourage consumers to start their holiday shopping earlier, to mitigate some of the supply chain bottlenecks that are…

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HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

Bimbo Bakery Enhanced Content - Walmart.com

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

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Note From Fred: September 2020

Note from our CEO

In a world of continuing uncertainty across so many aspects of our lives, the one thing that is undeniably clear is the critical contribution of e-commerce to today’s business.  In Q2 2020 in the US, e-commerce grew by a whopping 44.5%, and now makes up 16.1% of total retail.  According to the Census Bureau of the Department of…

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