Posts Tagged ‘In the News’
Embrace Amazon to win the e-commerce war
Fred Killingsworth, the CEO of brand agency HINGE GLOBAL, thinks retailers should stop fighting Amazon, and start embracing it.
Read MoreWirecutter: Welcome to the Era of Fake Products
Counterfeit products sold online are on the rise and sellers of these fake goods are becoming more sophisticated. It can be hard to discern counterfeit items from the real ones. This article shares tips for online shoppers to protect themselves, as well as steps for how brands can defend against counterfeits.
Read MoreBusiness Insider | The 7 most important issues for Amazon marketplace in 2020
Business Insider breaks down the 7 most important things to look out for in 2020 on the Amazon marketplace and Fred Killingsworth, CEO of HINGE GLOBAL, was featured in the article.
Read MoreFood Navigator USA | Investing in the Future of Food
With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management consulting firm HINGE GLOBAL this strategy may do more harm than good.
Read MoreHINGE GLOBAL Finalist in 2019 Best Places to Work Competition
HINGE GLOBAL Nominated Best Place to Work Competition Finalist
Read MoreHinge Global Hires CPG Industry Veteran As Head of Marketing and Data Analytics
Hinge Global has hired former P&G and Nielsen senior executive to lead marketing.
Read MoreHinge Global Hires Vice President of Business Development to Lead Global Expansion
Hinge Global announced today that Alyssa Karrasch has joined as Vice President of Business Development and Strategy. Ms. Karrasch will report to Dean Seifert, President and Chief Operating Officer, and oversee Business Development, Global Expansion and Project Management. She will be responsible for building on Hinge Global’s success, and helping to drive future growth and…
Read MoreCincinnati Business Courier | Fast-Growing Cincinnati Business That Helps Companies Sell on Amazon Doubles Space
A fast-growing Cincinnati business has more than doubled its space in a downtown office building to accommodate its rapid growth. It’s also adding international offices. Hinge, which helps companies sell their products on Amazon and other e-commerce platforms, has expanded to give it 10,000 square feet of contiguous space in the Edge at 310 Culvert St., CEO…
Read MoreDigiday | ‘The Problem is Pervasive’: Inside PopSockets’ Fight Against Amazon Fakes
PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products. Not all companies have the resources to spend so…
Read MoreFormer Amazon Leader Joins Hinge Global as President and COO
CINCINNATI, April 16, 2019 /PRNewswire/ — Hinge Global announced today that Dean Seifert joined as President and COO. As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and…
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