Note from our CEO

Note from Fred: July 2021

Prime Day just ended, and it would be an understatement to say how proud I am of my team's performance.  Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X.  This year, we beat that rate, outpacing the Amazon average by 5.5X!   I don't take these results lightly.  It took heavy lifting to generate these results, including: Careful demand planning to ensure no out-of-stocks Updated copywriting, scheduled to ensure that the new content was being reflected in Amazon's A9 search engine algorithm well before Prime Day Creative promotion planning - not just relying on the routine Amazon deals Synergistic AMS paid advertising New Prime Day storefront testing and more Amazon doesn't…

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Note from our CEO

Note From Fred: January 2021

Happy New Year! I am thrilled to bid farewell to 2020.  However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients: We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit volume. Our client conversion rates have increased by +45%, reflecting our strong digital content, graphic design, enhanced content, and copywriting. Impressions have grown by a whopping +691%, driven by creative paid advertising support, promotions, and search optimization. Managing e-commerce on Amazon is never easy in the best of times, and this year was especially challenging.  There were countless new policy…

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