Note from Fred: July 2021

Prime Day just ended, and it would be an understatement to say how proud I am of my team’s performance.  Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X.  This year, we beat that rate, outpacing the Amazon average by 5.5X!   I don’t take these results lightly.  It took heavy lifting to…

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Note from Fred: April 2021

I’m sharing an example of a third-party seller listing for Oreo’s that feels like an April Fools Day prank, although I don’t think this was intended as a joke.  The product is listed for $0.20, but has a $15.49 shipping fee!  This is not only a great example of a “gotcha,” but also a reminder of why…

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Note From Fred: March 2021

We have received very positive feedback about our HINGE Axis Amazon management software.  This cutting-edge technology simplifies data and reporting from Amazon Seller Central.  Axis integrates data across 42 separate reports from Amazon Seller Central, and pulls in 104 weeks of daily historical data.  As a result, Axis delivers insight and business analytics that are simply not possible…

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Note From Fred: February 2021

I am excited and proud to tell you that we have just launched our new HINGE Axis Amazon management software.  HINGE Axis is a proprietary SaaS (software as a service) platform designed to help eCommerce sellers and vendors streamline, optimize, and scale their Amazon business.  We understand the complexity of successfully managing Amazon and multi-channel eCommerce…

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Note From Fred: January 2021

Happy New Year! I am thrilled to bid farewell to 2020.  However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients: We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit…

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Note From Fred: December 2020

I’ve decided to close the year with a different style of letter.  I am certain that, like me, you are feeling the strain of managing and motivating your teams in the midst of the continued COVID challenges.   The rising pandemic outbreaks, coupled with many states implementing fresh restrictions and school closures, are causing so much stress.  Our employees…

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Note From Fred: November 2020

We just wrapped up Prime Day 2020.  I am proud of the stellar results that we delivered on behalf of our clients.  Unfortunately, selling effectively on Amazon has gotten much more complicated since COVID.  It helps to have a large team that has deep expertise on the platform.  Our clients grew by 123%, almost 3.5X the average Prime Day…

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Note From Fred: October 2020

Amazon Prime Day will take place on October 13-14 2020.  Hopefully, you already have your Prime Day promotion plans and budgets in place to ensure success.  Amazon’s goal of moving Prime Day to the start of Q4 is to encourage consumers to start their holiday shopping earlier, to mitigate some of the supply chain bottlenecks that are…

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Note From Fred: September 2020

In a world of continuing uncertainty across so many aspects of our lives, the one thing that is undeniably clear is the critical contribution of e-commerce to today’s business.  In Q2 2020 in the US, e-commerce grew by a whopping 44.5%, and now makes up 16.1% of total retail.  According to the Census Bureau of the Department of…

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