"If you can't measure it, you can't improve it."
Good data is the cornerstone of an efficient e-commerce business, enabling you to make informed decisions about your business. Data allows you to set the right strategic priorities, and helps you spot the actions that you should start, stop or continue to optimize your brand.
US Amazon Coffee Category Scoreboard
The Coffee category on Amazon is growing by 35% year-over-year, and new brand entrants are evolving extremely quickly. We recommend that any coffee business selling on Amazon should subscribe to the US Amazon Coffee Category Scoreboard in order to keep track of what is happening in this dynamic environment, and gauge your performance relative to key competition.
The US Amazon Coffee Category Scoreboard is a very simple-to-use tool that shows weekly and monthly competitive brand share data for over 1,100 coffee brands and over 10,000 SKUs. The data covers four coffee segments: Single Serve Capsules & Pods, Ground Coffee, Whole Bean Coffee, and Instant Coffee. With the Scoreboard, you can customize your view to see results for a specific segment, or combine results across segments.
The measures tracked include Revenue Share, Revenue, Unit Volume, Unit Share, number of SKUs, average price per unit, and average revenue per SKU. Results are available at the category, brand and individual product level. You can even filter results based on the price range for products. The report also breaks out first-party (1P) sales versus third-party (3P) sales. 1P is where Amazon buys product at wholesale prices from the brand - Amazon owns the inventory and handles sales to consumers. 3P is where the brand or other third-party sellers sell directly on Amazon.
E-Commerce Business Tracking
Having the right data enhances e-commerce business efficiency, speed of decision-making and eliminates guess work. Don't wait—gain an advantage over your competition and generate better and more predictable results with our suite of business tracking tools.
Subscription Pricing: $850
The HINGE GLOBAL Coffee Category Scoreboard for US Amazon tracks brand sales and pricing across four coffee segments: Single Serve Capsules and Pods, Ground Coffee, Whole Bean Coffee, and Instant Coffee. This enables you to keep track of your e-commerce performance relative to your key competition.
You will access this data using our interactive dashboard, which will allow you to sort results and filter data, as well as export results into excel.
The subscription length is a minimum of 6-months, billed monthly.