Innovation in eCommerce: State of the Space — Where Are We Headed in 2021?

December 8, 2020 1:30 PM EST


2020 has been the year when selling online leapfrogged from choice to absolute necessity. As a recent McKinsey report noted, COVID-19 has “altered the manner in which consumers shop, from online purchasing to contactless delivery to in-store health and safety measures to the demand for value. “ Expect even more disruption in 2021, as eCommerce-enabled “personalization at scale” reaches new heights and as even smarter, multi-sensory shopper tools and decision guides aid purchase. Cintrifuse CEO and Digital Marketing Veteran (Nestle, Nielsen, P&G) Pete Blackshaw will lead a roundtable exchange with Hinge Global’s Fred Killingsworth and Hinge CMO (and former Nielsen Exec) Kathy Cummins on the eCommerce innovation landscape. Hinge is a Cincinnati based full-serve eCommerce agency focused on step-change performance marketing and content optimization. We’ll discuss winners and losers in 2020, tech to watch in 2021, “must-do” eCommerce tactics for startups, and transformed consumer expectations.

What You’ll Learn:

— The current eCommerce landscape

— New shopper dynamics and innovations in the holiday window

— The latest Amazon innovations including “experiences”

— The Future of Voice, Packaging, and Gamification

 

Who Should Attend:

Innovation Leaders

Heads of eCommerce and Digital

Organizational Transformation Leaders

In the wake of Covid, the future is arriving much faster than we ever imagined. Don’t miss this mind-opening conversation!

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