Archive for February 2020
Amazon Announces US FBA & Referral Fee Changes for 2020
From Amazon, “Driven by FREE One-Day Delivery, this was the largest one-year investment we have ever made in FBA. Nevertheless, in 2020, we will make only moderate increases (about 3%) in fulfillment fees, below industry average, because we remain committed to your continued success. We will also decrease select referral fees and introduce an exciting new selection program.”
Read More“ARA Premium” is Renamed “Amazon Brand Analytics”
Effective April 2020, Amazon vendors will need brand registry to have access to Brand Analytics. Learn more in this article.
Read MoreWirecutter: Welcome to the Era of Fake Products
Counterfeit products sold online are on the rise and sellers of these fake goods are becoming more sophisticated. It can be hard to discern counterfeit items from the real ones. This article shares tips for online shoppers to protect themselves, as well as steps for how brands can defend against counterfeits.
Read MoreTo rebrand or not to rebrand… that is the question
Your brand may be considering changing the color of your labels, branding mark on your jeans, or possibly new packaging. Sometimes the slight changes that you make frequently in stores may present different and unique challenges online. In a traditional brick and mortar environment, retailers that are transitioning to new labels or product packaging will typically…
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