Who We Are
We are a full-service e-commerce agency that provides end-to-end e-commerce solutions. We work together as an integrated team, delivering holistic solutions to drive the business.
Our Core Values
Agile
We adapt quickly, test and learn, and embrace change.
Bold
On behalf of our clients, we are ambitious and tenacious.
Heart
We demonstrate integrity, authenticity, and passion.
Our Expertise
We invest heavily in people. Our team consists of deep subject matter experts with over 100 years of combined Amazon experience. Each member of our organization brings thought leadership in their respective disciplines. As a result, we help drive best practices and forward thinking for our clients.
Fred Killingsworth
Founder & CEO
Fred Killingsworth is the founder and CEO. Fred’s vision, leadership principles, and philosophy are a product of military honor, sense of mission, big vision, and tenacity. His leadership is one that sets aggressive goals and fosters team member empowerment and accountability. He has a proven track record building multi billion-dollar businesses. Fred is passionate about applying his strategic thinking and leadership to help other companies drive their e-commerce businesses.
Dean Seifert
President & COO
Dean Seifert oversees operations including creative, product, and technology teams. Dean brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Dean was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia. He also led Amazon’s Dash Replenishment Program within the Alexa Organization.
Alyssa Karrasch
Vice President of Business Development
Alyssa Karrasch has 20 years of experience in the Retail Industry and Tech that includes Merchandising, Product Development, Account Management, Strategy, Omni Channel retailing, and more. Prior to HINGE GLOBAL, Alyssa spent the last 5 ½ years at Amazon helping to build & grow Amazon Fashion, leading strategic relationships for brands like Levi's, Dockers, and VF Corporation. At HINGE GLOBAL, her focus is on client success as well as areas related to growth and expansion of the business into new geographies and marketplaces.
Kathy Cummins
Head of Marketing, Data & Analytics
Kathy Mak Cummins brings more than 25 years of marketing and big data analytics experience from her careers at both P&G and Nielsen. She leads corporate marketing at HINGE GLOBAL and oversees Research & Data Analytics.
Jeanine Fye
Director of Seller Operations
Jeanine Fye has a broad range of e-commerce experience across industries, ranging from operations, sales, marketing, and customer service using diverse marketplaces and platforms. She leads the operations team with a combined 14 years of Amazon experience. The team has excellent operational expertise with record-breaking promotions and a marketing background on Amazon.
Vernon Turner
Creative Director
Vernon Turner has had a successful career in graphic design and leading creative for some of the largest reputable brands in the world. He leads a team of inspired and innovative graphic designers that push the limits of creativity and brand innovation.
Jill Cappaert
Copy Director
Jill Cappaert spent 8 years leading copy and content at Amazon before broadening her skills to include additional direct e-commerce, social media, and blogs. She leads a team of copywriters with a combined 14 years of Amazon experience that produce excellent results to drive optimal organic search and conversion while maintaining brand voice.
Jon Feuchter
Business Development Manager
Jon Feuchter leads our new client consultant team and establishes partner channels and exclusive product partnerships to constantly deliver innovation and growth to the most companies possible.