Note from Fred: July 2021
July 5, 2021 - By Fred Killingsworth
Prime Day just ended, and it would be an understatement to say how proud I am of my team’s performance. Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X. This year, we beat that rate, outpacing the Amazon average by 5.5X!
I don’t take these results lightly. It took heavy lifting to generate these results, including:
- Careful demand planning to ensure no out-of-stocks
- Updated copywriting, scheduled to ensure that the new content was being reflected in Amazon’s A9 search engine algorithm well before Prime Day
- Creative promotion planning – not just relying on the routine Amazon deals
- Synergistic AMS paid advertising
- New Prime Day storefront testing
- and more
Amazon doesn’t make things easy: there are constant policy changes, rate increases, and other hurdles. But the team’s commitment to our clients’ businesses, innovative solutions, and purpose-built technology helped us achieve these great business outcomes.
We continue to see strong results from our partnership with DM Fulfillment that we call TurnKey Commerce. We provide wholesale multi-channel distribution and omnichannel drop-ship fulfillment to brands. Many of our clients have been able to use TurnKey Commerce to streamline their inventory requirements while also expanding their channel coverage into Walmart, Amazon, Target+, Zoro, Chewy, eBay, Alibaba, and more. TurnKey Commerce is the unicorn of eCommerce – it saves you time, reduces your costs, and makes you more money! If you are frustrated with Amazon FBA, or you want to efficiently expand into other channels, reach out to me to learn more about this option.
Our Hinge Axis software development team continues to hit it out of the park. They recently launched the Axis Product Hub. The Product Hub helps Amazon sellers manage parent and children listings, view content and images in real-time (title, description, bullets, etc.), update dimensions, weights, pricing, discounts, colors, and inventory quantities, and maintain all required product information from a single repository. Then you can automatically export/publish all the information to Amazon with a single push of a button. Reach out to me to see a demo. I promise that you’ll be impressed.