Having Trouble with Amazon Brand Registry?

If you’ve been having issues updating your listings, adding SKUs to Subscribe and Save, and/or unable to do A/B testing, then you might have an issue with your Brand Registry benefits. Amazon recently made changes to Brand Registry. This article gives step-by-step instructions on how to check your Brand Registry benefits.

June 28, 2021 - By Jeanine Fye

BRAND. Design, marketing, management and success concept. Wooden alphabet letters on steps. Gray background

Due to the recent Brand Registry changes, Brand Owners have been limited on Brand Benefits since, and have been unable to get their listings updated because of it. But there is a quick way to tell what Brand Benefits you have in Seller Central.

Follow these steps to find out:

  1. Log in to Seller Central

  2. Go to the brand tab

“But Jeanine, I don’t have access to the brand tab, now what do I do?”

Go to this link once you are signed in: https://sellercentral.amazon.com/brands/brand-relationships?ref=brnd_dsh_bssi_sidenav)

  1. Go to Brand Dashboard

  2. On the Brand Dashboard, go to “View Registered Brands”


5. This should take you to the Brand Benefit Eligibility Page. You should see a list of Brands that you have registered. On the table, you will see a column called “Are you the Brand Owner?” This will either say “No, eligible for Partial Benefits” or “Yes, eligible for full benefits”.

6.  “What is the difference?”

I’m glad you asked because the benefits are limited for partial compared to full:


The amount of additional benefits you get as the Brand Owner is significant and could play a crucial role in growing your account.

7. Are you the brand owner, but it currently says you only have partial benefits? If you click on “Identify as the Brand Owner” under “actions” on the table, it will send a request to the Brand Owner’s Brand Registry main contact to approve or deny the action.

8. If you are the Brand Owner’s Brand Registry Main contact, then you will receive the following email from Amazon for the request:

If you are not the brand owner of the Brand Registry account, you will have to wait up to 30 days for them to approve it. After 30 days, you can send another request. If they deny your request, then you will only have partial benefits.

“But Jeanine, I don’t sell on Seller Central! I have Vendor Central, can I do this too?”

The short answer is no. Vendor Central is very different when it comes to Brand Registry. If you are a Vendor Seller or have a Hybrid between Vendor and Seller, reach out to us and we will be able to assist you with getting your Brand Registry sorted out.

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