Amazon Releases In-Stock Head Start Program

Amazon sales peak during the holiday season. To help alleviate the risk of lost sales attributed to out-of-stock products, Amazon has released a program referred to as “In-Stock Head Start.”

October 31, 2019 - By Justine Waterman

5d9df9e5e39bc6fba64f8329_InStock-article-detail-image


Inventory planning and replenishment for Amazon is one of the many crucial factors to success, however out-of-stocks can happen, especially during peak buying periods like Cyber Monday, Black Friday, or the holiday season. Sales typically increase 4x for sellers in November, and 5x for sellers in December. Out-of-stock levels were 2.3% on Cyber Monday last year, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. To help alleviate the risk of lost sales due to the out-of-stock products, Amazon has released a program referred to as “In-Stock Head Start.”

The In-Stock Head Start program allows your temporarily out-of-stock products to be automatically available for purchase by customers when the new shipment of your products is on its way to the fulfillment center. In-Stock Head Start is available for sellers using Amazon Carrier Central, the Partnered Carrier Program, or Amazon Global Logistics, and the information used from these programs will provide your estimated in-stock dates for your products.

Once Amazon is confident about the arrival date of your replenishment shipment of products, the products will become available on the platform again. Once purchased, the delivery date to customers is based on when your product is estimated to be back in-stock.

Click here to read more information about the In-Stock Head Start program, along with some Frequently Asked Questions.

To learn more about how HINGE GLOBAL can help all aspects of your e-commerce business, click HERE and get connected with a consultant.

Recommended Articles

Best PracticesE-Comm Insights

Enhanced Brand Content is Visual Storytelling That Maximizes Conversion

Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product ...
Read More
Black Friday Cyber Monday 2021 shopping sale concept with sign and percent symbol on hanged tags isolated on white background
In the NewsHINGE-WorthyE-Comm Insights

How we delivered +57% sales growth over Black Friday/Cyber Monday 2021 vs. 2020

Online sales during Black Friday/Cyber Monday 2021 (BFCM) experienced a 1.4% decline versus last year, according to Adobe Digital Insights.  Many ...
Read More
Best PracticesE-Comm Insights

Sale of Pesticides within California

In addition to federal Environmental Protection Agency (EPA) requirements on the sale of pesticides in the United States, further requirements ...
Read More