New Feature on Amazon: Request a Review

Amazon has released a new feature on Amazon marketplace for sellers called “Request A Review,” which enables sellers to gain customer feedback on products within 4 and 30 days.

November 18, 2019 - By HINGE GLOBAL Operations Team

5dcee1983699822304c356c7_Reviews_Hero-01


Amazon has released a new feature for sellers on Amazon marketplace for product reviews. Sellers can use this feature to request reviews once per order between 4 and 30 days after the date the order has been delivered. This limited time frame is to ensure that shoppers receive relevant, recent review requests and in turn, give reviews on products that are top-of-mind.

The “Request A Review”feature can be found in Seller Central under Orders. In the order details there is a new button for “Request a Review”. Below is a snippet of where you can locate this feature.

Buy Messaging is still a separate review option, which is where sellers previously had automated emails from Amazon sent to customers requesting reviews.These emails asked how the seller experience was, in addition to asking for product rating, which contributed to reviews mixing the two.

Amazon recommends that sellers take advantage of this feature. Amazon stated “if you would still like to request a review for a specific order, we recommended that you use the Request a Review feature on the Order Details page instead of asking the customer via email or Buyer-Seller Messaging.” Additionally, Amazon will suppress a request if sellers try to send more than one review request on one order. This restriction is in place to prevent potentially”spamming” customers.

For now, Amazon will still send out their normal email seeking feedback. However, the Request a Review feature will help guide customers to leave a review specifically for the product, not the seller.

Below is a view of what the customer will see when receiving the review request.

Recommended Articles

Seller Reviews
Best PracticesE-Comm Insights

Automated Product Review Requests

Product reviews drive eCommerce sales.  HINGE GLOBAL's listing quality audit data shows that the number of product reviews has the ...
Read More
Full Service Channel Management
In the NewsBest PracticesHINGE-Worthy

Amazon Prime Day: HINGE GLOBAL’s comprehensive strategy delivers 7x more sales growth than the industry average

This year marks the biggest Amazon Prime Day (July 12-13, 2022) in Amazon's history.  eMarketer reported that US Amazon Prime Day 2022 ...
Read More
Blockbuster eCommerce Sales
E-Comm Insights

NEWS FLASH! New Fall Event Amazon Prime Day!

New Promotion Event:  Fall Prime Day The dust hasn't even settled yet on this week's record-breaking Amazon Prime Day event, ...
Read More