The NielsenIQ and HINGE GLOBAL Partnership

NielsenIQ has teamed up with HINGE GLOBAL to combine the power of HINGE’s eCommerce expertise with Nielsen’s traditional retail and omnichannel insights. Together we are helping large and small CPG companies optimize their multichannel retail strategies.

April 11, 2021 - By HINGE GLOBAL

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The NielsenIQ and HINGE GLOBAL Partnership Offers CPG Companies eCommerce and Omnichannel Solutions

NielsenIQ is the worldwide leader in measurement and data analytics, providing the most complete and trusted view available of consumers and markets worldwide. HINGE GLOBAL is a leading full service eCommerce agency, with a full staff of experienced eCommerce experts and proprietary technology, to accelerate online sales.  HINGE GLOBAL has over 150 years of collective eCommerce experience, and a proven track record managing over 150 brands and $600 million in total gross online sales.

The NielsenIQ + HINGE GLOBAL partnership means that CPG manufacturers can tap into the data, expertise, and technology of both organizations to drive eCommerce and traditional retail businesses. 

How we can help grow your sales:

  1. NielsenIQ identifies the retail channels with the greatest sales opportunities

  2. HINGE GLOBAL audits the company’s eCommerce business on key marketplaces to prioritize the actions necessary to optimize operations.

  3. HINGE GLOBAL oversees all of the eCommerce activities required, or partner with the manufacturer to take on key aspects of the work, including:

    • Keyword research and copywriting to maximize organic search,

    • Creating and managing paid digital advertising to optimize ROI

    • Case management, listing generation and Marketplace account oversight to ensure smooth eCommerce operations

    • eCommerce business tracking, Amazon competitive brand share tracking, monitoring third party sellers and tracking MAP compliance, and more.

  4. NielsenIQ monitors results across channel results to track the broader business impact.

 

HOW CAN WE HELP YOU GROW YOUR OMNICHANNEL BUSINESS?

Reach out to learn more.

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