Why E-Commerce Expertise Matters

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE. There is a global shortage in e-commerce talent and there is no degree program specifically for “e-commerce.” This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels,…

Read More

Food Navigator USA | Investing in the Future of Food

With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management consulting firm HINGE GLOBAL this strategy may do more harm than good.

Read More

Why Food Manufacturers Should Leverage e-Commerce

CORE Group + HINGE GLOBAL from Hinge Global on Vimeo. E-commerce is already a 20 billion dollar business for food and beverage today. It is the fastest growing sector online, and is projected continue to grow between 15 to 20 percent year-over-year, for the next 5 years. The CORE Group is a diverse national US foodservice…

Read More

How the Food Industry Can Win with E-Commerce

We have all seen the stats: online sales of CPG have grown 10X faster than the overall industry in the past year. In the next five years, 20% of shoppers will buy groceries online. This rapid growth stems from three dynamics: consumers are ready to adopt this behavior change, the technology and infrastructure are starting to be available…

Read More

Hinge Global Helps Chair the 2019 Digital Food & Beverage Trade Show

Join the Hinge Global team in Austin TX on July 15-17 for the Digital Food & Beverage Trade Show! This 3-day event involves 450+ digital marketing and e-commerce leaders from the most disruptive companies in food and beverage, to discuss e-commerce and digital marketing best practices. Every flavor of the industry will be represented – retailers,…

Read More