HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

By HINGE GLOBAL | September 14, 2020
Bimbo Bakery Enhanced Content - Walmart.com

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

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Why E-Commerce Expertise Matters

By Kristin Humble | November 5, 2019

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE. There is a global shortage in e-commerce talent and there is no degree program specifically for “e-commerce.” This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels,…

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Food Navigator USA | Investing in the Future of Food

By mbrady | October 31, 2019

With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management consulting firm HINGE GLOBAL this strategy may do more harm than good.

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Why Food Manufacturers Should Leverage e-Commerce

By Jess Wittler | October 1, 2019

CORE Group + HINGE GLOBAL from Hinge Global on Vimeo. E-commerce is already a 20 billion dollar business for food and beverage today. It is the fastest growing sector online, and is projected continue to grow between 15 to 20 percent year-over-year, for the next 5 years. The CORE Group is a diverse national US foodservice…

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