The NielsenIQ and HINGE GLOBAL Partnership

NielsenIQ has teamed up with HINGE GLOBAL to combine the power of HINGE’s eCommerce expertise with Nielsen’s traditional retail and omnichannel insights. Together we are helping large and small CPG companies optimize their multichannel retail strategies.

Read More

HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

Bimbo Bakery Enhanced Content - Walmart.com

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

Read More

Why E-Commerce Expertise Matters

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE. There is a global shortage in e-commerce talent and there is no degree program specifically for “e-commerce.” This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels,…

Read More

Food Navigator USA | Investing in the Future of Food

With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management consulting firm HINGE GLOBAL this strategy may do more harm than good.

Read More